"Strategic Marketing Management Cases" is a versatile collection of approximately 45 cases. This casebook has a decision-making focus and addresses the challenges facing marketing managers today. It is organized to reflect the priorities of a marketing manager: market orientation, growth strategies and target market strategies.
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讀過部分，Guide to case analysis
评分讀過部分，Guide to case analysis
评分讀過部分，Guide to case analysis
评分讀過部分，Guide to case analysis
评分讀過部分，Guide to case analysis
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