A Big Life In Advertising pdf epub mobi txt 電子書 下載 2024


A Big Life In Advertising

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Mary Wells Lawrence
Touchstone
2003-4-29
320
USD 14.00
Paperback
9780743245869

圖書標籤: Advertising  1   


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发表于2024-12-24

A Big Life In Advertising epub 下載 mobi 下載 pdf 下載 txt 電子書 下載 2024

A Big Life In Advertising epub 下載 mobi 下載 pdf 下載 txt 電子書 下載 2024

A Big Life In Advertising pdf epub mobi txt 電子書 下載 2024



圖書描述

The first woman president of an advertising agency and the first woman CEO of a company on the New York Stock Exchange tells her "riveting story: How she shattered every glass ceiling and became a Madison Avenue legend."* From her role as fledgling copywriter at Doyle Dane Bernbach -- the agency that made big-car-obsessed America fall in love with the funny little Volkswagen -- to her brilliant campaign for Braniff Airways that had the flying public scrambling for seats on wild-colored planes to founding the fastest-growing ad agency in history, Mary Wells Lawrence's life in advertising couldn't be any bigger. As The New York Observer put it, her agency, Wells Rich Greene, created ads that "etched indelible phrases into the public imaginations: 'Flick your Bic' and 'I Love New York!' and 'Plop plop, fizz fizz, oh what a relief it is.'" For those thinking about a life in advertising for themselves and for anyone who enjoys being transported by a great storyteller's art, Mary Wells Lawrence is the most energetic, passionate guide to the world of American advertising in all its brilliance, excitement, fun and crazines

A Big Life In Advertising 下載 mobi epub pdf txt 電子書

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A Big Life In Advertising pdf epub mobi txt 電子書 下載
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