Advertising and Promotion pdf epub mobi txt 电子书下载 2024

☆☆☆☆☆
简体网页||繁体网页

George Belch

McGraw-Hill/Irwin

2008-07-01

864

$ 240.13

Hardcover

9780073381091

图书标签: advertisting Promotion Marketing IMC Advertising

喜欢 Advertising and Promotion 的读者还喜欢

下载链接在页面底部

点击这里下载

facebook linkedin mastodon messenger pinterest reddit telegram twitter viber vkontakte whatsapp 复制链接

想要找书就要到小哈图书下载中心

qciss.net

立刻按 ctrl+D收藏本页

你会得到大惊喜!!

发表于2024-11-23

Advertising and Promotion epub 下载 mobi 下载 pdf 下载 txt 电子书下载 2024

Advertising and Promotion pdf epub mobi txt 电子书下载 2024

图书描述

Belch/Belch 8th edition continues its Advertising focus with an emphasis on IMC. It includes very comprehensive coverage of Agency issues and creative work and how it is related to the IMC mix. The authors understand that marketers must look beyond traditional media in order to achieve success. In order to best communicate with consumers, advertisers must utilize a myriad of tools (advertising, public relations, direct marketing, interactive/Internet marketing, sales promotion, and personal selling); Belch/Belch is the first book to reflect the shift from the conventional methods of advertising to the more widely recognized approach of implementing an integrated marketing communications strategy. The text underscores the importance of recognizing that a firm must use all promotional tools available to convey a unified message to the consumer. The integrated marketing communications perspective (the theme of the text) catapults the reader into the business practices of the 21st century.

Advertising and Promotion 下载 mobi epub pdf txt 电子书