Advertising is Dead pdf epub mobi txt 电子书 下载 2024


Advertising is Dead

简体网页||繁体网页
Tom Himpe
Thames & Hudson
2006-10
224
USD 60.00
Hardcover
9780500513149

图书标签: 设计  商业  广告  Graphics  互联网  web  design  business   


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发表于2024-12-25

Advertising is Dead epub 下载 mobi 下载 pdf 下载 txt 电子书 下载 2024

Advertising is Dead epub 下载 mobi 下载 pdf 下载 txt 电子书 下载 2024

Advertising is Dead pdf epub mobi txt 电子书 下载 2024



图书描述

The first overview of the revolutionary advertising techniques and media needed to successfully reach today's consumer.

Twenty years ago an advertiser could reach eighty percent of the American population with just three television commercials. Today it takes 150. Advertising is suffering because of the sheer amount of it, the lack of innovation within traditional advertising formats, and the power that media fragmentation and technology give to consumers to tune out the noise.

The new buzzwords are guerrilla, stealth, ambush, buzz, viral, grassroots, wildfire, and ambient. This book is the first to harness them into an integrated communications approach, as Tom Himpe explains and illustrates:

• the four driving forces for getting close to the consumer: be personal; go where the competition isn't; make the brand invisible; be unpredictable;

• the eight techniques—from consumer involvement to harnessing the power of the senses—for employing these driving forces, illustrated with campaigns from across the world;

• the four types of campaign that make use of this new knowledge. 435 color illustrations.

Advertising is Dead 下载 mobi epub pdf txt 电子书

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Advertising is Dead pdf epub mobi txt 电子书 下载
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不少Ambient的好广告

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不少Ambient的好广告

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不少Ambient的好广告

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不少Ambient的好广告

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不少Ambient的好广告

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Advertising is Dead pdf epub mobi txt 电子书 下载 2024


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