Kiss & Sell pdf epub mobi txt 电子书下载 2024

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简体网页||繁体网页

Robert Sawyer

AVA Publishing

2006-10-01

184

USD 39.95

Paperback

9782940373468

图书标签: Advertising

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发表于2024-12-25

Kiss & Sell epub 下载 mobi 下载 pdf 下载 txt 电子书下载 2024

Kiss & Sell pdf epub mobi txt 电子书下载 2024

图书描述

"Kiss & Sell: Writing for Advertising (Redesigned & Rekissed)" is an exploration of all aspects of copywriting. The book discusses different subjects and media, from print and broadcast to interactive media, as well as tactics and strategies employed by copywriters. The text is supported by insightful interviews with leading practitioners and a wide variety of some of the most successful advertising copy ever produced. "Kiss & Sell" does not judge the work it uses to illustrate its various points. There are no right and wrong examples. Instead, the book helps students as well as professionals to distinguish between their tastes or preferences and an objective or critical reading of the examples.

Kiss & Sell 下载 mobi epub pdf txt 电子书