How to Use Advertising to Build Strong Brands pdf epub mobi txt 电子书 下载 2024


How to Use Advertising to Build Strong Brands

简体网页||繁体网页
Jones, John Philip 编
Sage Publications, Inc
1999-07-13
408
USD 64.95
Paperback
9780761912439

图书标签: 品牌  Advertising   


喜欢 How to Use Advertising to Build Strong Brands 的读者还喜欢




点击这里下载
    


想要找书就要到 小哈图书下载中心
立刻按 ctrl+D收藏本页
你会得到大惊喜!!

发表于2024-12-25

How to Use Advertising to Build Strong Brands epub 下载 mobi 下载 pdf 下载 txt 电子书 下载 2024

How to Use Advertising to Build Strong Brands epub 下载 mobi 下载 pdf 下载 txt 电子书 下载 2024

How to Use Advertising to Build Strong Brands pdf epub mobi txt 电子书 下载 2024



图书描述

“John Philip Jones belongs to an elite group of intellectual adventurers searching for true meaning in an increasingly complex communication industry. Anyone involved in understanding how brands are born and nurtured should follow his work with keen interest.” --Andy Fenning, Executive Vice President, Director of Strategic Development,J. Walter Thompson, New York Advertising’s greatest single contribution to business is its ability to build brands, and this comprehensive volume covers all aspects of this critical marketing process. Edited by John Philip Jones, best-selling author of What’s in a Name? Advertising and the Concepts of Brands and When Ads Work: New Proof That Advertising Triggers Sales, this handbook offers an authoritative examination of successful brand-building techniques. An authoritative cast of chapter authors, representing a global mix of academic and professional backgrounds, that examine all aspects of brand management, brand equity, new and mature brands, and “brand magic.” The brand concept is also extended in unexpected new areas such as political marketing, green marketing, and the arts. This handbook is part of a series edited by John Philip Jones that stands as a complete library of essential advertising theory and practice. Other volumes in this series include How Advertising Works: The Role of Research and The Advertising Business.

How to Use Advertising to Build Strong Brands 下载 mobi epub pdf txt 电子书

著者简介


图书目录


How to Use Advertising to Build Strong Brands pdf epub mobi txt 电子书 下载
想要找书就要到 小哈图书下载中心
立刻按 ctrl+D收藏本页
你会得到大惊喜!!

用户评价

评分

评分

评分

评分

评分

读后感

评分

评分

评分

评分

评分

类似图书 点击查看全场最低价

How to Use Advertising to Build Strong Brands pdf epub mobi txt 电子书 下载 2024


分享链接









相关图书




本站所有内容均为互联网搜索引擎提供的公开搜索信息,本站不存储任何数据与内容,任何内容与数据均与本站无关,如有需要请联系相关搜索引擎包括但不限于百度google,bing,sogou

友情链接

© 2024 qciss.net All Rights Reserved. 小哈图书下载中心 版权所有