The Practical Pocket Guide to Account Planning pdf epub mobi txt 电子书 下载 2024


The Practical Pocket Guide to Account Planning

简体网页||繁体网页
Chris Kocek
Yellow Bird Press
2013-5-15
156
0
平装
9780989284905

图书标签: 广告  planning  藏书  英文版    advertising  2015   


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发表于2024-11-23

The Practical Pocket Guide to Account Planning epub 下载 mobi 下载 pdf 下载 txt 电子书 下载 2024

The Practical Pocket Guide to Account Planning epub 下载 mobi 下载 pdf 下载 txt 电子书 下载 2024

The Practical Pocket Guide to Account Planning pdf epub mobi txt 电子书 下载 2024



图书描述

The Practical Pocket Guide to Account Planning provides a straightforward, no nonsense approach to understanding what Account Planners do on a daily basis and how they do it. Filled with real world examples, amusing anecdotes, and useful techniques for getting to better insights, The Practical Pocket Guide provides a clear path for how Account Planners can collaborate with Creatives to produce great work that is insightful, engaging, and culturally infectious. In this engaging 2-hour read, you'll learn:

- The difference between most Account Planning job descriptions and day-to-day realities

- Critical Planning skills, including: concept testing, copy testing, discussion guides, positioning, and the basics of good research

- Techniques for writing better briefs and ideas for how to lead more engaging briefings

- How to be an ally to Creatives so that together you can sell big, culturally infectious ideas to Clients

Whether you're a Client, a Creative, an Account Manager, or an aspiring Account Planner, this book will help you understand how Planners think and what great Planning can really do.

The Practical Pocket Guide to Account Planning 下载 mobi epub pdf txt 电子书

著者简介

Chris Kocek is the Founder & CEO of Gallant Branding, a strategy and design studio dedicated to building brands for a better world. Prior to starting Gallant, Chris worked as a Strategic Planner at advertising agencies in NYC and Austin, developing nationally recognized campaigns for a number of Fortune 500 brands and highly respected nonprofits, including AARP, Lowe's Home Improvement, Hyatt Hotels, Ace Hardware, John Deere, and The Christopher and Dana Reeve Foundation. In addition to guest lecturing at the University of Texas, Chris is a public speaker whose talks on creativity and innovation have been featured at strategic symposiums around the country as well as TEDx.


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The Practical Pocket Guide to Account Planning pdf epub mobi txt 电子书 下载
想要找书就要到 小哈图书下载中心
立刻按 ctrl+D收藏本页
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清晰简明,但是有点过于简单了

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清晰简明,但是有点过于简单了

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清晰简明,但是有点过于简单了

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清晰简明,但是有点过于简单了

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清晰简明,但是有点过于简单了

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The Practical Pocket Guide to Account Planning pdf epub mobi txt 电子书 下载 2024


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