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Jake Knapp created the Google Ventures sprint process and has run more than a hundred sprints with startups such as 23andme, Slack, Nest, and Foundation Medicine. Previously, Jake worked at Google, leading sprints for everything from Gmail to Google X. He is currently among the world’s tallest designers.

John Zeratsky has designed mobile apps, medical reports, and a daily newspaper (among other things). Before joining Google Ventures, he was a design lead at YouTube and an early employee of FeedBurner, which Google acquired in 2007. John writes about design and productivity for Wall Street Journal, Fast Company, and Wired. He studied journalism at the University of Wisconsin.

Braden Kowitz founded the Google Ventures design team in 2009 and pioneered the role of “design partner” at a venture capital firm. He has advised close to two hundred startups on product design, hiring, and team culture. Before joining Google Ventures, Braden led design for several Google products, including Gmail, Google Apps for Business, Google Spreadsheets, and Google Trends.

出版者:Simon & Schuster

作者:Jake Knapp

出品人:

页数:288

译者:

出版时间:2016-3-8

价格:GBP 14.60

装帧:Paperback

isbn号码:9781501140808

丛书系列:

图书标签:

设计
商业
思维
设计理论
谷歌
prototype
互联网
英文原版

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“Every business leader I know worries about the same thing: Are we moving fast enough? The genius of Jake Knapp’s Sprint is its step-by-step breakdown of what it takes to solve big problems and do work that matters with speed and urgency. A sprint is a cure for what ails companies in an ever faster world.”—Beth Comstock, vice chair of GE

"The key to success, often, is building the right habits. But which habits work best? Sprint offers powerful methods for hatching ideas, solving problems, testing solutions—and finding those small, correct habits that make all the right behaviors fall in place." – Charles Duhigg, author of The Power of Habit

"To quote one of my colleagues, “don’t get ready, get started”. Through hard won experience Jake Knapp and the team at Google Ventures have refined an efficient, hands-on approach to solving your product, service and experience design challenges. Try the book and try a Sprint." – Tim Brown, CEO of IDEO and author of Change By Design

"Read this book and do what it says if you want to build better products faster." – Ev Williams, founder of Medium, Blogger, and Twitter

具体描述

读后感

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这本书中的冲刺计划和我们建筑行业的项目投标有着异曲同工之处。在投标阶段，一般也就是20个工作日（即一个月时间），最重要的阶段为第一周：发散思维，出想法，定大方向阶段（和书中的5天5步骤很类似）。后几周其实主要是深化想法，同时反向优化最开始的方案。从书中可以学到...

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“他们能够飞起来靠的不是运气，是努力和常识。我想知道，如果我们所有人都能像莱特兄弟这样，执着于理想，全身心投入，世界会是什么样！”——摘自《设计冲刺》说前不久，在微信读书悄咪咪偷师到清华X-lab的陶峰老师在读《设计冲刺》，简单翻阅，觉得不错，便加入书架，以备...

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从团队实践和作业角度，利用案例梳理5天设计冲刺的流程，实操性强。不过在国内有一些现实问题，毕竟区域商业环境和模型建立（尤其是产品）效率有差异，另外，大部分公司决策者比较难在此类流程中做全身心投入。作为广告营销从业者，也希望更多跳脱出甲乙方关系链，真正以帮助...

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用户评价

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The book is clear to introduce how to make your idea to product. Everyone can follow the schedule to implement your own. Great!

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读起来挺舒服的，容易理解。

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A great reference, however, your team won't be convinced just because you throw this book on their table. Let's be honest, 5 whole days is a long time in the production cycle. Top-down support, sufficient reasoning, and the right people/resource are required to make it work.

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super practical

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对quick prototyping本身存疑，但给出的case还算中肯。