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出版者:Simon & Schuster
作者:Jake Knapp
出品人:
页数:288
译者:
出版时间:2016-3-8
价格:GBP 14.60
装帧:Paperback
isbn号码:9781501140808
丛书系列:
图书标签:
  • 设计
  • 商业
  • 思维
  • 设计理论
  • 谷歌
  • prototype
  • 互联网
  • 英文原版
  • 敏捷开发
  • 产品设计
  • 团队协作
  • 快速迭代
  • 用户验证
  • 创新方法
  • 项目管理
  • 精益创业
  • 原型设计
  • 冲刺工作法
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具体描述

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“Every business leader I know worries about the same thing: Are we moving fast enough? The genius of Jake Knapp’s Sprint is its step-by-step breakdown of what it takes to solve big problems and do work that matters with speed and urgency. A sprint is a cure for what ails companies in an ever faster world.”—Beth Comstock, vice chair of GE

"The key to success, often, is building the right habits. But which habits work best? Sprint offers powerful methods for hatching ideas, solving problems, testing solutions—and finding those small, correct habits that make all the right behaviors fall in place." – Charles Duhigg, author of The Power of Habit

"To quote one of my colleagues, “don’t get ready, get started”. Through hard won experience Jake Knapp and the team at Google Ventures have refined an efficient, hands-on approach to solving your product, service and experience design challenges. Try the book and try a Sprint." – Tim Brown, CEO of IDEO and author of Change By Design

"Read this book and do what it says if you want to build better products faster." – Ev Williams, founder of Medium, Blogger, and Twitter

作者简介

Jake Knapp created the Google Ventures sprint process and has run more than a hundred sprints with startups such as 23andme, Slack, Nest, and Foundation Medicine. Previously, Jake worked at Google, leading sprints for everything from Gmail to Google X. He is currently among the world’s tallest designers.

John Zeratsky has designed mobile apps, medical reports, and a daily newspaper (among other things). Before joining Google Ventures, he was a design lead at YouTube and an early employee of FeedBurner, which Google acquired in 2007. John writes about design and productivity for Wall Street Journal, Fast Company, and Wired. He studied journalism at the University of Wisconsin.

Braden Kowitz founded the Google Ventures design team in 2009 and pioneered the role of “design partner” at a venture capital firm. He has advised close to two hundred startups on product design, hiring, and team culture. Before joining Google Ventures, Braden led design for several Google products, including Gmail, Google Apps for Business, Google Spreadsheets, and Google Trends.

目录信息

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读后感

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MVP的核心就是:用最小的成本、最高的效率,去验证实现目标的核心前提假设,给予决策者正确的反馈,从而做出判断。 MVP制作流程:确认目标-→找出核心前提假设-→提出解决方案框架-→丰富完善方案细节-→制作产品原型-→进行用户验证-→反馈-、迭代循环。 目标 1、核心在于一致...  

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这本书算得上是实践性很强的方法分享,关于如何让团队(5-7人)提升效率。做产品设计、做方案、定策略......让思路集中,让节奏起来。Google的实践或者其他很多团队验证过的方法,我不否认应该会有效果。但前提是团队里每一个人都是对的,才能有效推进。 书里的方法有点琐碎,...  

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这真是神奇的5天,作者用一本书的篇幅告诉我如何五天完成一个项目迭代,而我用了五天的时间把这本书读完。 迭代一词在互联网行业不算新鲜,对很多工程师而言就是噩梦的开始,而对于另外一些掌握方法的人而言却是快乐的源泉。最能体现这个词的当然是小米的九九六以及因此而形成...  

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一 去好友家做客,发现她的床头柜上放了一本书,就是这本《设计冲刺》。我还以为是讲设计、排版、创意的书籍,便打算翻翻看看。但是好友说这本书讲得并不是艺术设计,而是产品设计,估计我这个文艺女青年,不会喜欢。 老喜欢钻尖的我,便说,“鲁迅说,先前的文学青年,往往厌...  

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用户评价

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赶在明天开设计会之前看完了这本书,有一定帮助,但关键还是要看执行。

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从创新到落实 有分工有合作 高效可执行的方法论 Practice makes perfect!

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读起来挺舒服的,容易理解。

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audio

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very practical

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