Graham Friend and Stefan Zehle are business consultants who specialize in advising on new business developments. Graham Friend is the co-author of Guide to Business Modelling.
To get any new business idea off the ground you must have a plan--and if you need to raise funds to finance the business or get the approval of senior management, it must be a convincing plan. This guide covers every aspect of preparing a business plan including how to analyze the market, how to model the business and financial statements, and analysis of risk and the assessment of both the upside and potential downside, and the all-important executive summary--often the only part of a business plan that is read. Finally, "Guide to Business Planningshows how to use a business plan to help put your ideas into practice and how to monitor and measure the performance of the business. This newest title in The Economist series is critical for businesspeople who have an idea and need a plan.
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還不錯的書. 最後的財務分析,主要講瞭一個excel的使用.比較適閤不懂財務的人.
评分還不錯的書. 最後的財務分析,主要講瞭一個excel的使用.比較適閤不懂財務的人.
评分沒能看完, 隻適閤做工具書, 有什麼需要的時候查一下. 齋看太纍瞭.
评分沒能看完, 隻適閤做工具書, 有什麼需要的時候查一下. 齋看太纍瞭.
评分還不錯的書. 最後的財務分析,主要講瞭一個excel的使用.比較適閤不懂財務的人.
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