Why is split second decision-making superior to deliberation? Gut Feelings delivers the science behind Malcolm Gladwell??s Blink
Reflection and reason are overrated, according to renowned psychologist Gerd Gigerenzer. Much better qualified to help us make decisions is the cognitive, emotional, and social repertoire we call intuition??a suite of gut feelings that have evolved over the millennia specifically for making decisions. ??Gladwell drew heavily on Gigerenzer??s research. But Gigerenzer goes a step further by explaining just why our gut instincts are so often right. Intuition, it seems, is not some sort of mystical chemical reaction but a neurologically based behavior that evolved to ensure that we humans respond quickly when faced with a dilemma?? (BusinessWeek).
Gerd Gigerenzer is the director of the Center for Adaptive Behavior and Cognition at the Max Planck Institute for Human Development in Berlin. He has won numerous prizes, including the 1992 AAAS Prize for Behavioral Science Research and the 2002 German Science Book of the Year Prize. He has been professor of psychology at the University of Chicago and the John M. Olin Distinguished Visiting Professor at the School of Law, University of Virginia.
写这篇notes的时候,充满喜感,因为许多观点都是我深以为然的,五星也许不太客观,原谅我的不客观吧。 零,定义 直觉,我们日常的精神世界大部分由无意识所占据,基于某些与逻辑截然不同的东西:灵感,或者说,直觉。许多专家良好的专业判断往往具有直觉的本质。 直觉的特征...
評分一、想的太多,未必能带来更好的结果 假设我们现在刚高考完,到了填报志愿的时候,面前有许多专业可以选择。作为一个还不知世事的高中生,我们对这种种专业一无所知,只能通过专业名字大致了解其以后的学习内容,我们也没有互联网等各种工具可供查询。再假设我们读完大学后不...
評分 評分写这篇notes的时候,充满喜感,因为许多观点都是我深以为然的,五星也许不太客观,原谅我的不客观吧。 零,定义 直觉,我们日常的精神世界大部分由无意识所占据,基于某些与逻辑截然不同的东西:灵感,或者说,直觉。许多专家良好的专业判断往往具有直觉的本质。 直觉的特征...
現在講unconscious和intuition的書滿大街跑,有的故事性強,理論性弱,有的則反之。這本無疑是在知識和趣味之間把握最好的一本,作者前作有《Simple Heuristics that makes us Smart》
评分這本書讀的糾結死我瞭。跟Kahnaman完全站對立麵啊,另外引用實驗結果跟其他人的描述頗不同,我還是比較相信做實驗的人自己給的描述。the latter half of the book about morals and social norm is much more helpful
评分無知最屌?
评分Consumer Insights的老師提到這本書
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