Gut Feelings

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Gerd Gigerenzer is the director of the Center for Adaptive Behavior and Cognition at the Max Planck Institute for Human Development in Berlin. He has won numerous prizes, including the 1992 AAAS Prize for Behavioral Science Research and the 2002 German Science Book of the Year Prize. He has been professor of psychology at the University of Chicago and the John M. Olin Distinguished Visiting Professor at the School of Law, University of Virginia.

出版者:Viking Adult
作者:Gerd Gigerenzer
出品人:
页数:288
译者:
出版时间:2007-7-5
价格:USD 25.95
装帧:Hardcover
isbn号码:9780670038633
丛书系列:
图书标签:
  • 心理学 
  • 思维 
  • 判断与决策 
  • 直觉 
  • Thinking 
  • 行为经济学 
  • Decision_Making 
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Why is split second decision-making superior to deliberation? Gut Feelings delivers the science behind Malcolm Gladwell??s Blink

Reflection and reason are overrated, according to renowned psychologist Gerd Gigerenzer. Much better qualified to help us make decisions is the cognitive, emotional, and social repertoire we call intuition??a suite of gut feelings that have evolved over the millennia specifically for making decisions. ??Gladwell drew heavily on Gigerenzer??s research. But Gigerenzer goes a step further by explaining just why our gut instincts are so often right. Intuition, it seems, is not some sort of mystical chemical reaction but a neurologically based behavior that evolved to ensure that we humans respond quickly when faced with a dilemma?? (BusinessWeek).

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识别再认倾向,是人类的一种简单的本能,作者把记忆状态分为三种: 1 无法再认(内隐记忆)。 2 只能再认,但无法回忆起别的信息,也就是识别再认倾向。 3 既能再认,又能回忆别的信息。 这种能力可能是进化的遗产,原始的人类在面临复杂的环境下必须作出迅速的...  

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直觉比认真分析更好使?

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看看

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堆砌介绍直觉比逻辑更好使的例子,但是最后还是没有可操作性啊,潜意识毕竟难以掌控。

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堆砌介绍直觉比逻辑更好使的例子,但是最后还是没有可操作性啊,潜意识毕竟难以掌控。

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现在讲unconscious和intuition的书满大街跑,有的故事性强,理论性弱,有的则反之。这本无疑是在知识和趣味之间把握最好的一本,作者前作有《Simple Heuristics that makes us Smart》

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