Why is split second decision-making superior to deliberation? Gut Feelings delivers the science behind Malcolm Gladwell??s Blink
Reflection and reason are overrated, according to renowned psychologist Gerd Gigerenzer. Much better qualified to help us make decisions is the cognitive, emotional, and social repertoire we call intuition??a suite of gut feelings that have evolved over the millennia specifically for making decisions. ??Gladwell drew heavily on Gigerenzer??s research. But Gigerenzer goes a step further by explaining just why our gut instincts are so often right. Intuition, it seems, is not some sort of mystical chemical reaction but a neurologically based behavior that evolved to ensure that we humans respond quickly when faced with a dilemma?? (BusinessWeek).
Gerd Gigerenzer is the director of the Center for Adaptive Behavior and Cognition at the Max Planck Institute for Human Development in Berlin. He has won numerous prizes, including the 1992 AAAS Prize for Behavioral Science Research and the 2002 German Science Book of the Year Prize. He has been professor of psychology at the University of Chicago and the John M. Olin Distinguished Visiting Professor at the School of Law, University of Virginia.
你在什么时候会用直觉来做选择?如果有人跟你说他用直觉来买股票和开飞机,你会不会觉得他很可笑? 我们的认知和教育里面,无一不是在教导我们凡事要三思而后行,谋定而后动。而直觉差不多就是冲动的代名词。但是事实真是如此吗?统计显示,人生真正值得深思的事不超过5%,而大...
评分 评分识别再认倾向,是人类的一种简单的本能,作者把记忆状态分为三种: 1 无法再认(内隐记忆)。 2 只能再认,但无法回忆起别的信息,也就是识别再认倾向。 3 既能再认,又能回忆别的信息。 这种能力可能是进化的遗产,原始的人类在面临复杂的环境下必须作出迅速的...
评分以前听说过一个新闻,说一个少年因为跟妈妈一起夜行,被流氓袭击。当时流氓袭击的是作为成年人的妈妈,谁知少年看妈妈被流氓袭击,本能的去攻击流氓,没想到把流氓踢的满地找牙。当时上了新闻,大家当成笑谈。记者采访,原来少年一直在学习跆拳道。少年看妈妈被袭击,脑袋一...
Consumer Insights的老师提到这本书
评分Consumer Insights的老师提到这本书
评分这本书读的纠结死我了。跟Kahnaman完全站对立面啊,另外引用实验结果跟其他人的描述颇不同,我还是比较相信做实验的人自己给的描述。the latter half of the book about morals and social norm is much more helpful
评分现在讲unconscious和intuition的书满大街跑,有的故事性强,理论性弱,有的则反之。这本无疑是在知识和趣味之间把握最好的一本,作者前作有《Simple Heuristics that makes us Smart》
评分堆砌介绍直觉比逻辑更好使的例子,但是最后还是没有可操作性啊,潜意识毕竟难以掌控。
本站所有内容均为互联网搜索引擎提供的公开搜索信息,本站不存储任何数据与内容,任何内容与数据均与本站无关,如有需要请联系相关搜索引擎包括但不限于百度,google,bing,sogou 等
© 2025 book.quotespace.org All Rights Reserved. 小美书屋 版权所有