Introduction to Hospitality Management

Introduction to Hospitality Management pdf epub mobi txt 电子书 下载 2026

出版者:Prentice Hall
作者:John R. Walker
出品人:
页数:800
译者:
出版时间:2003-03-17
价格:USD 93.40
装帧:Hardcover
isbn号码:9780131112933
丛书系列:
图书标签:
  • hospitality
  • 酒店管理
  • 酒店管理
  • 餐饮管理
  • 旅游管理
  • 服务业
  • 酒店运营
  • 餐饮运营
  • 旅游运营
  • 管理学
  • 商业
  • hospitality
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具体描述

Hospitality management is an exciting professional discipline offering numerous career opportunities. Introduction to Hospitality Management is a comprehensive tour of the fascinating and challenging fields of the hospitality industry: travel and tourism, lodging, foodservice, meetings, conventions and expositions, leisure and recreation. Introduction to Hospitality Management has been written in response to requests from educators who wanted the addition of chapters on hospitality management. The new management and hospitality information technology chapters (Chapters 14 through 20) focus on what hospitality managers actually do and the most important challenges facing industry leaders today and tomorrow. The topics include leadership and management, planning, organizing, communicating and decision making, motivating, controlling, and hospitality information technology. Post 9-11 security focus boxes, written by experts in this field, present the most up-to-date information pertinent to security in the hospitality industry. This text is designed for the hospitality management professionals of tomorrow. By involving readers in each step of this exciting journey, Introduction to Hospitality Management invites students to share the unique enthusiasm surrounding the hospitality industry. Each chapter has been vetted by industry professionals and includes several hands-on examples, which help students understand the how-to aspects of the hospitality industry. The features of Introduction to Hospitality include: Chapter objectives that help the reader focus on the main points discussed in the chapter Bold key words and concepts that help the reader internalize the various topics presented in the chapter Contributing authors who bring their expertise to each chapter Personal Profiles of industry practitioners that describe the careers of a number of hospitality industry leaders, including Valerie Ferguson, past chair of the American Hotel and Motel Association and regional vice president of Loews Hotels; August Escoffier; Rich Melman; Chef Paul Prudhomme; Norman Brinker; Ruth Fertel; Reg Washington; Robert Mondavi; and Steve Wynn Day in the Life O f features that describe the daily activities of several hospitality professionals, from chefs to cruise directors to guest services managers and convention center sales managers. Each explains the key functions of their job Corporate Profiles that give an overview of leading corporations of excellence including Hyatt Hotels, Marriott International, Outback Steakhouse, Red Lobster, T.G.I. Friday's, Disney, Las Vegas Convention and Visitors Authority, ARAMARK, Starbucks Coffee Company, Four Seasons Regent Hotels, Canadian Pacific Hotels, Club Med, and Cendant Hotels Career Information boxes that give a description of career opportunities along with a listing of related web sites Check Your Knowledge in-text features that encourage students to ask questions relevant to the material covered every few pages Industry experts sidebars Thorough identification and analysis of trends, issues, and challenges that will have a significant impact on hospitality in the future Scope of coverage and the international perspective on present and future industry issues Presentation and description of numerous career opportunities in hospitality Summaries that correspond to the chapter learning objectives SCANS (Secretary's Commission on Achieving Necessary Skills) related critical thinking review questions that review important aspects of the text. They differ from the Check Your Knowledge and Apply Your Knowledge questions Case studies that challenge students to address real-world situations and recommend appropriate action Internet exercises that invite students to "surf the Net" to answer specific, relevant hospitality questions Apply Your Knowledge questions that offer students the chance to apply their knowledge of hospitality industry topics A glossary that explains the meaning of special words throughout the text The extensive supplement package includes the following: An Instructors Manual A computerized test bank of class-tested multiple-choice questions that may be modified to suit individual faculty needs A PowerPoint presentation A free two-hour video featuring corporations of excellence A Student Study Guide A Companion Website with web-based activities for each chapter reinforcing material and offering self-tests and other materials, located at [A HREF="http://www.prenhall.com/walker"> http://www.prenhall.com/walker . This wide variety of learning tools provides a fundamental learning aid to students and encourages their active participation in the course. Please go online to Prentice Hall.com or call your local representative, contact information for whom may also be found on the Prentice Hall Website, http://www.prenhall.com. Features of the Chapters Chapter 1 Welcome to the wonderful world of hospitality. This chapter, "Introduction," provides an overview of hospitality industry characteristics; corporate philosophy; mission, goals and objectives/strategies; service, TQM and companies that strive for excellence. Chapter 2 "Tourism" outlines the scope of tourism and identifies the major influences on the increase in tourism, the various travel modes, and the key organizations and the role they play from a local to a global perspective. Chapter 3 "The Hotel Business: Development and Classification" illustrates the various forms of hotel development, the different types of hotels, their classification and ways to cater to the business and leisure travel markets. Chapter 4 "Hotel and Rooms Division Operation" provides a hands-on perspective that details the rooms division department functions and activities. A complete overview of the guest cycle from reservations to checkout is included. The chapter also outlines the duties and responsibilities of key executives and department heads. Chapter 5 "Hotel Operations: Food and Beverage Division" details the food and beverage departments and illustrates the duties and responsibilities of the key food and beverage executives. Chapter 6 "The Restaurant Business: Culinary Arts, Development and Classification" discusses culinary arts and traces the history and development of the restaurant business. Restaurant development from operating philosophy and mission statements to market, concepts, location, ambiance, menu planning, and classification are discussed. Chapter 7 "Restaurant Operations" focuses on the operations of a restaurant. The chapter discusses forecasting, purchasing, receiving, storage/issuing, food production and service. Budgeting, controllable expenses, restaurant accounting, operating ratios, and controls are also discussed. Chapter 8 "Managed Services" outlines the different foodservice segments and describes the factors that distinguish managed services. Characteristics and trends in airline, military, elementary and secondary schools, colleges and universities, health care, business and industry foodservice are illustrated. Chapter 9 "Beverages" presents the various types of wines and wine making, beer and the brewing process, spirits, nonalcoholic beverages, bars, beverage management, and liquor liability and the law. Chapter 10 "Recreation and Leisure" introduces recreation, leisure and wellness as essential to our cultural, moral, and spiritual well-being. Government-sponsored recreation, national parks, and public recreation agencies are illustrated together with commercial recreation/theme parks and clubs. Noncommercial recreation in the form of voluntary organizations, campus, armed forces, employee recreation, and recreation for special populations is discussed. Chapter 11 "The Gaming Entertainment Industry" reviews the history of gaming entertainment and examines the size and scope of the industry. The key players are identified and exciting entertainment projects are discussed together with careers and the relationship of the gaming industry to hotels, food and beverage, casino, and retail operations. Chapter 12 "Meetings, Conventions, and Expositions" introduces readers to the different types of meetings, conventions, and expositions. Meeting planners, convention and visitor's bureaus, event management, and specialized services are also covered in detail. Chapter 13 "Marketing and Human Resources" presents the elements of marketing, sales and human resources that are common to all segments of the hospitality industry. Chapter 14 "Leadership and Management" offers an overview of the characteristics and attributes of leaders and compares different leadership styles. Hospitality leaders such as Herb Kelleher, Chairman of Southwest Airlines; Ray Kroc, founder of McDonalds; Bill Fisher, former president and CEO of the American Hotel and Lodging Association, and currently Darden Chair at the University of Central Florida; Isadore Sharp, Chairman of Four Seasons Hotels and Resorts; Van E. Eure, President of The Angus Barn Restaurant, offer their insights into successful leadership. Carlson Companies is featured and profiled as a corporation of excellence. The functions of management are detailed, and the distinction between leadership and management is made. What managers do is also covered and the three levels of management are introduced. Ethics and ethical managerial behavior are discussed. Chapter 15 "Planning" describes the importance of planning, discusses the merits of the different types of plans, and identifies the seven steps in operational planning. Strategic planning and strategic management are discussed; and strengths, weaknesses, opportunities and threats (SWOT) analysis is introduced. The process of setting goals and objectives is explained. Operational planning is detailed in seven steps. Benchmarking and policies and procedures are reviewed. Budgets and goal setting are illustrated. Chapter 16 "Organizing" presents the purpose of organizing, how organizing is achieved, and organizational structure. Organizational design and teamwork are introduced. Numerous industry examples help explain the concepts. Chapter ...

踏入令人振奋的酒店业:一扇通往热情服务、卓越运营与难忘体验的窗口 酒店业,一个充满活力、日新月异的行业,其核心在于为宾客提供舒适、愉悦且难忘的体验。它是一个庞大而复杂的体系,涵盖了从豪华酒店、精品住宿到经济型连锁,再到主题公园、度假村、餐饮场所,乃至活动策划和旅游管理等诸多领域。对于那些渴望投身于这个与人互动紧密、充满机遇的行业的人们而言,了解其运作的方方面面至关重要。 本书并非介绍某一本特定的《酒店管理导论》书籍,而是旨在勾勒出整个酒店管理行业的宏观图景,并深入探讨支撑其成功的关键要素。我们将一起探索这个行业如何从最基本的款待理念发展而来,如何随着时代变迁不断创新,以及它在现代社会中扮演着何等重要的角色。 从“宾客至上”到“体验为王”:行业的演进与核心价值 酒店业的根基深植于“宾客至上”的服务理念。这不仅仅是简单的礼貌问候,更是一种将宾客需求置于一切优先位置的文化。从抵达时的热烈欢迎,到入住期间的细致关怀,再到离店时的依依不舍,每一个环节都力求让宾客感受到被尊重、被重视。然而,随着消费者期望的不断提升,仅仅提供基础的服务已不足以脱颖而出。如今,酒店业更强调“体验为王”。这意味着要为宾客创造独特、个性化、能够触动其情感的经历。这种体验可能源于精心设计的房间氛围、别具一格的餐饮选择、精心策划的当地文化活动,甚至是与热情好客的员工之间的一次真诚互动。 运营的基石:效率、质量与细节 要实现卓越的宾客体验,离不开高效、高质量的运营管理。酒店的运营涉及无数个相互关联的部门和流程,每一个环节都必须精益求精。 前厅部 (Front Office): 这是宾客接触酒店的第一线。从预订、入住、退房到宾客咨询和投诉处理,前厅部是酒店的“门面”和信息枢纽。高效的预订系统、友善专业的接待人员、顺畅的入住流程,都是赢得宾客好感的关键。 客房部 (Housekeeping): 保持客房的清洁、整洁和舒适是客房部的核心职责。这包括日常的清洁、布草更换、物品补充,以及对客房设施的维护。一个干净舒适的客房是宾客满意度的重要保障。 餐饮部 (Food and Beverage): 酒店的餐饮服务涵盖了从餐厅、酒吧、客房送餐到宴会和会议餐饮的广泛范围。提供美味可口的食物、优质的服务和宜人的用餐环境,是餐饮部吸引宾客的关键。 市场营销与销售 (Marketing and Sales): 在竞争激烈的市场中,有效的市场营销和销售策略至关重要。这包括品牌推广、定价策略、渠道管理、客户关系维护以及针对不同客群的促销活动。 人力资源管理 (Human Resources Management): 酒店业是典型的劳动密集型行业,人才是其最宝贵的财富。吸引、培训、激励和保留优秀员工是人力资源管理的核心任务。一个充满热情、专业高效的团队是提供卓越服务的基石。 财务管理 (Financial Management): 酒店的盈利能力与精细的财务管理息息相关。这包括成本控制、收入管理、预算编制、财务分析以及投资回报的评估。 设施与工程部 (Engineering and Maintenance): 确保酒店各项设施设备的正常运转、安全可靠,是设施与工程部的职责。从供水供电到空调系统,再到消防安全,任何一个环节的疏忽都可能带来严重后果。 安保部 (Security): 维护宾客和员工的安全是酒店的首要责任。完善的安保措施、应急预案和专业的安保人员,能够为宾客提供安心的环境。 创新驱动:适应变化,拥抱未来 酒店业并非一成不变,它时刻都在受到技术进步、消费者需求变化、全球经济波动以及可持续发展理念的深刻影响。 技术创新: 预订平台的智能化、移动应用的普及、自助入住/退房系统、智能客房控制、大数据分析在个性化服务中的应用,都在不断提升运营效率和宾客体验。 可持续发展: 环保意识的增强促使酒店在节能减排、减少浪费、使用可持续材料等方面做出努力。这不仅是对环境的责任,也逐渐成为吸引注重社会责任的消费者的重要因素。 个性化与体验定制: 宾客不再满足于标准化的服务,他们寻求更加个性化的住宿体验。这包括定制化的房间装饰、特色化的餐饮菜单、主题活动策划,以及与当地文化深度融合的旅行体验。 数字化转型: 线上营销、社交媒体互动、在线评论管理,以及通过数据分析来理解和预测宾客需求,是酒店进行数字化转型的关键。 职业生涯的无限可能 投身酒店管理,意味着你将有机会在世界各地最令人向往的目的地工作,与来自不同文化背景的人们互动,并成为塑造美好体验的关键人物。这是一个充满挑战但也极富回报的行业,无论是成为一名出色的前厅经理,还是一位独具匠心的活动策划师,抑或是一家大型酒店集团的管理者,都能够让你在实践中不断成长,实现自我价值。 本书旨在为你打开了解酒店管理行业的这扇大门,让你对这个充满热情、机遇和挑战的领域有一个初步而全面的认识。它鼓励你以开放的心态去探索,以专业的态度去学习,并以无限的热情去服务,最终在这个行业中找到属于自己的精彩篇章。

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在阅读一本入门书籍时,我最看重的是其内容的深度和广度是否能够为我建立起一个扎实的行业基础,同时又不过于晦涩难懂,能够让一个没有经验的读者也容易理解。我希望这本书能够覆盖 hospitality 管理的各个核心领域,但又不会陷入过于细枝末节的专业术语海洋,而是能够以一种清晰、易于理解的方式进行阐述。例如,在讲解酒店的财务管理时,我期待书中能够介绍基本的财务报表,比如损益表和资产负债表,以及如何理解关键的财务比率,比如入住率、平均房价(ADR)、每可用客房收入(RevPAR)等,但不必深入到复杂的会计准则。同样,在人力资源部分,我希望能够了解有效的招聘、培训、激励和绩效管理策略,但不需要成为一个专业的人力资源专家。更重要的是,我希望这本书能够帮助我理解这些不同领域之间的相互联系,比如市场营销如何影响入住率,客房清洁的效率如何影响客人满意度,而这些又如何最终影响酒店的盈利能力。我需要的是一种能够让我对整个行业有一个全面的、宏观的认识,并能够在这个基础上,根据自己的兴趣和职业规划,再去深入钻研某个特定领域。

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对我而言,一本好的入门书籍,其附加价值也同样重要。我希望这本书能够提供丰富的学习资源,比如推荐相关的行业协会、专业期刊、有影响力的书籍或网站,以及一些知名的 hospitality 行业领袖的著作或演讲。此外,如果书中能够提供一些在线学习资源,例如配套的视频讲座、互动式测验或者论坛讨论区,那将是极大的加分项。这些附加资源能够帮助我拓展知识边界,更深入地了解行业动态,并与同行进行交流学习。我期待这本书不仅仅是一本纸质的教材,更是一个能够引导我持续学习和成长的平台。它能够在我完成基础学习后,指引我进一步探索 hospitality 管理的奥秘,让我保持学习的热情,并不断提升自己的专业素养。

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我期望这本书能够提供一个全球化的视角来审视 hospitality 管理。 hospitality 行业本身就是一个高度国际化的行业,不同国家和地区的文化、经济、法律环境都会对行业的运作产生深远影响。我希望书中不仅会介绍通用的管理原则,还能探讨不同地域的 hospitality 文化的差异,以及跨文化管理的重要性。例如,在讲解客户服务时,是否会考虑到不同文化背景下的客人需求和期望的差异?在市场营销方面,是否会分析如何在不同国际市场中制定有效的营销策略?在人力资源管理上,是否会涉及如何管理多元化的员工队伍?我希望这本书能够帮助我建立起一个全球性的视野,理解 hospitality 行业的国际化趋势,并为我在未来可能参与的跨国项目或国际化企业工作中打下基础,培养具备全球视野的 hospitality 管理人才。

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我特别关注到这本书在章节编排上的逻辑性。从我对这个行业的初步了解来看,酒店管理涉及的方面非常广泛,包括前厅、客房、餐饮、市场营销、人力资源、财务等等,而且这些部门之间又相互关联,环环相扣。我期待这本书能够以一种清晰、递进的方式来呈现这些内容,而不是零散地罗列。比如,是否会从最基础的行业概览和历史入手,然后逐步深入到各个部门的运作细节?一个好的入门教材,应该能够帮助读者建立起一个完整的行业认知框架。我设想,它可能会先介绍酒店和餐饮业的宏观经济地位、发展趋势,再详细讲解不同类型的住宿业态(如酒店、度假村、民宿等)以及餐饮业态(如高级餐厅、快餐、咖啡馆等)的特点和管理要点。随后,书中应该会详细阐述每个核心部门的职能、日常操作、服务标准以及如何实现高效运营。例如,在前厅管理部分,我希望能看到关于预订系统、入住退房流程、客户关系管理、投诉处理等方面的详细讲解。在客房部,则可能涵盖清洁标准、布草管理、客房设施维护、以及如何为客人提供个性化服务。而餐饮部分,我相信会有关于菜单设计、成本控制、食品安全、酒水知识以及用餐体验营造等内容。此外,一个现代的管理学入门书籍,也必然会涉及市场营销策略、品牌建设、财务分析、人力资源管理(包括招聘、培训、绩效考核、激励机制等)以及危机管理等更深层次的课题。我希望这本书能将这些庞杂的知识体系,通过有条理的章节划分和逻辑清晰的叙述,呈现在读者面前,让初学者能够循序渐进地掌握核心概念和实用技能。

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作为一个对行业充满好奇的初学者,我尤其看重书中是否能够提供丰富的案例研究和实践指导。理论知识固然重要,但 hospitality 行业本质上是一个以人为本、注重体验的行业,脱离实际案例的理论往往显得空洞。我希望这本书能够不只是枯燥的概念堆砌,而是能够穿插大量的真实世界中的酒店和餐饮企业的成功案例和失败教训。通过分析这些案例,我能够更直观地理解书中所讲授的理论是如何在实际工作中应用的,以及在不同的情境下,管理者需要做出怎样的决策。例如,在讨论客户服务时,我希望书中能列举一些酒店是如何通过超越客人期望的服务赢得忠诚度的,或者是一些餐厅是如何通过创新的用餐体验吸引回头客的。同时,我也期待书中能够提供一些可操作的实践指导,比如如何进行初步的市场调研、如何制定一个简单的营销计划、如何进行基本的成本核算,或者是在面试酒店岗位时,应该如何准备。这些实际的指导,能够帮助我将书本知识转化为实际的能力,为我未来进入这个行业打下坚实的基础。我希望这本书不是那种看完就忘的书,而是能够成为我手中可以随时翻阅,并从中汲取灵感的工具书。

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我非常关心这本书在数字化时代的视角。现代 hospitality 行业早已不再是过去那个单纯依赖线下服务的模式,信息技术、社交媒体、在线预订平台、客户评价系统等等,都在深刻地改变着行业的运作方式和客户体验。我希望这本书能够及时更新,并充分反映这些变革。例如,我希望书中能够探讨如何有效地利用社交媒体进行品牌推广和客户互动,如何管理在线声誉,如何运用数据分析来优化运营和提升客户满意度。同时,关于数字化预订和客户管理系统,我也期待能有相关的介绍和讨论。在服务方面,是否会涉及到如何利用科技手段来提升服务效率和个性化程度,比如智能客房服务、虚拟导览等等。对于新兴的业态,如共享住宿(Airbnb等)和在线餐饮预订平台(如美团、饿了么等)的管理模式,我也希望书中能有所提及,并探讨它们对传统 hospitality 行业的冲击和影响。总之,我希望这本书能够引领我理解 hospitality 行业如何在快速发展的科技环境中保持活力和竞争力,并为我提供关于如何拥抱和利用数字化工具的见解。

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这本书的语言风格对我来说也至关重要。我希望它能够是一种专业而不失活泼、严谨而不失亲切的风格。避免使用过于陈腐、学术化的语言,而是倾向于使用更贴近实际工作场景的表述。能够用生动形象的比喻来解释复杂的概念,或者通过引人入胜的故事来阐述某个管理原则,会让我觉得阅读过程更加愉快和高效。我希望作者能够用一种鼓励探索、激发思考的方式来引导读者,而不是简单地灌输知识。比如,在讨论服务质量时,除了给出定义和标准,还能提出一些引人深思的问题,引导读者去思考“什么是好的服务”、“客人真正想要的是什么”,甚至鼓励读者去设计自己的服务流程。同时,我也希望书中能够体现出作者对 hospitality 行业的真挚热情和深刻理解,这种情感的传递往往能够感染读者,让他们对这个行业产生更浓厚的兴趣。总而言之,我希望这本书的语言是一种能够“说话”的语言,它能够与我进行思想的交流,而不是单方面的知识输出。

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对于一本入门级的管理学著作,我非常看重其在“人才培养”和“领导力发展”方面的探讨。 hospitality 行业的核心竞争力在于人,从一线服务人员到高级管理层,每一个环节都至关重要。我希望这本书能够详细阐述 hospitality 行业独特的用人理念,比如如何识别和吸引具有服务热情和潜力的员工,如何设计有效的培训体系来提升员工的技能和服务意识。同时,我更期待看到关于领导力在 hospitality 行业中的关键作用的论述。例如,如何培养具备同理心、沟通能力、决策能力和危机处理能力的领导者,如何激励团队,如何营造积极的企业文化,以及如何在快速变化的市场环境中保持战略定力。我希望这本书能够为我提供关于人才管理和领导力发展的理论框架和实践方法,帮助我理解如何在 hospitality 领域构建一个高效、有凝聚力的团队,并为培养未来的行业领袖提供启示。

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我对于这本书在“可持续发展”和“企业社会责任”方面的论述非常感兴趣。在当今世界,消费者越来越关注企业的社会和环境影响, hospitality 行业作为服务业,其可持续发展的重要性不言而喻。我希望这本书能够深入探讨 hospitality 企业如何在运营中实现环境友好,例如节能减排、垃圾分类和回收、水资源管理等。同时,我也期待书中能够讨论企业如何在社区发展中发挥积极作用,例如支持本地采购、提供就业机会、参与公益活动等。更进一步,我希望书中能够阐述如何将可持续发展理念融入企业的战略规划和日常管理中,并分析其对企业品牌形象、客户忠诚度和长期盈利能力的积极影响。我希望通过阅读这本书,能够了解到 hospitality 行业在践行可持续发展方面的最佳实践,并思考如何在未来的职业生涯中,为推动行业的可持续发展做出贡献。这不仅仅是关于管理技巧,更是关于如何成为一个负责任的企业公民,如何在追求商业成功的同时,也能为社会和环境带来积极的改变。

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这本书的封面设计着实吸引了我。整体风格大气而又不失现代感,主标题“Introduction to Hospitality Management”以一种沉稳的字体呈现,旁边辅以一些象征着服务、热情与专业的抽象图形。这种设计语言立刻让我联想到行业内那种既要注重细节又需要宏观把握的特质。我喜欢它用色上的选择,通常是那种温暖而不刺眼的中性色调,比如浅米色、淡雅的蓝或是柔和的绿,这恰好呼应了酒店和餐饮业所追求的舒适、放松和尊贵的氛围。书脊的设计也考虑到了实用性,字体清晰,方便在书架上快速找到。当我拿到这本书时,它有一定的厚度,但拿在手中并不觉得过于沉重,书页的纸质也相当不错,光滑但又不会反光,印刷清晰,即便是小字号的注释也很容易阅读。翻开第一页,纸张散发出的淡淡墨香,这种触感和气味,是纸质书独有的魅力,让人不禁对即将展开的阅读旅程充满了期待。我觉得,一本好的教材,除了内容本身的价值,其载体——也就是这本书本身的设计和质感,也扮演着一个重要的角色,它能够影响读者的第一印象,并潜在地塑造阅读体验。这本书在这方面做得相当出色,让我觉得它不仅仅是一本学习资料,更像是一件精心打磨的工艺品,体现了出版方对品质的追求。

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