The Apple Way pdf epub mobi txt 電子書 下載 2024


The Apple Way


想要找書就要到 小哈圖書下載中心
立刻按 ctrl+D收藏本頁
你會得到大驚喜!!

发表于2024-12-23

The Apple Way epub 下載 mobi 下載 pdf 下載 txt 電子書 下載 2024

The Apple Way epub 下載 mobi 下載 pdf 下載 txt 電子書 下載 2024

The Apple Way pdf epub mobi txt 電子書 下載 2024



圖書描述

在綫閱讀本書

Book Description

With more than 10 million iPods sold to date, an unprecedented 250 percent stock value increase in just one year, and a net income increase of 530 percent, Apple has skyrocketed to dizzying heights of success. But the ride has not always been smooth, and the company’s legendary cofounder, Steve Jobs, has seen it all. From its early unveiling of the unreliable, clunky $9,995 “Lisa” computer in 1983, to its recent staggeringly successful breakthrough product, the iPod, this company has not only reinvented itself many times over, but it also has revolutionized the entire computer industry. What are its secrets? Find out in The Apple Way.

In today’s fast-moving technology world, Apple has learned--often through hard-won wisdom--that you can’t do it by yourself, no matter how smart you are. Markets move quickly, technologies grow complex, and too many intelligent people invest too much time and money in innovation. The Apple Way reveals the secrets and management principles that keep Apple ahead of the curve--including innovative product development, cutting-edge marketing strategies, sleek design and packaging, and a high-performance corporate culture. You’ll discover how Apple combines consistency with continuity and follow-through, and balances vision with practicality.

Follow Apple’s example and learn how to:

* Make the customer king

* Make the product king

* Break the marketing mold

* Build the learning organization

Although Apple is a technology company, this is not a story for computer buffs, but rather a book for managers who want to learn valuable lessons from both Apple’s mistakes and triumphs--all of which have led to its continuing evolution and ultimate meteoric rise to success. Because, for Steve Jobs and the visionaries at Apple, finding the future isn’t enough--you also have to deliver it.

“We don’t underestimate people....Rather than making a far inferior product for a hundred dollars less, we gave the people the product that they want and that will serve them for years, even though it’s a little pricier. People are smart; they figure these things out.” --Steve Jobs

Reveals the master plan behind Apple’s revolutionary business model

The Apple Way divulges the secrets and management principles that keep Apple far ahead of the curve. Find out how to implement these and other winning strategies in your organization to trigger a technological and stylistic revolution of your own:

* Make the customer and the product king

* Balance manufacturing with delivery logistics

* Motivate and inspire people outside the company to do your marketing and public relations

* Invent new distribution channels

* Decide on your company image and stick to your guns

* Leapfrog the competition

* Learn from both successes and missteps

Book Dimension

length: (cm)23.1                 width:(cm)15.7

The Apple Way 下載 mobi epub pdf txt 電子書

著者簡介

傑弗瑞·庫魯聖(Jeffrey L.Cruikshank)波士頓KC顧問公司(the Cruikshank Company,Inc.)閤夥人。1980年起擔任《哈佛商學院學院》(Harvard Business School Bulletin)編輯,在教育界和企業界都有相當廣泛的聯係。庫魯聖的著作頗豐,曾為多傢企業和機構編寫曆史研究著述,包括哈佛商學院,新英格蘭電力公司、康明斯引擎公司,氣象頻道以及寶雕肉食製品公司等。


圖書目錄


The Apple Way pdf epub mobi txt 電子書 下載
想要找書就要到 小哈圖書下載中心
立刻按 ctrl+D收藏本頁
你會得到大驚喜!!

用戶評價

評分

there's only one locked apple that is always shining

評分

there's only one locked apple that is always shining

評分

there's only one locked apple that is always shining

評分

there's only one locked apple that is always shining

評分

there's only one locked apple that is always shining

讀後感

評分

这本书大致上是用讲故事的方法进行案例研究的书,故事的主角是苹果。其中最出彩的部分,是有关苹果教派以及营销方面,苹果如何打造一个“酷”品牌,并让它的铁杆用户主动去替它做推广。 现在很多人在研究“口碑营销”,我们其实更应该关注苹果这家超过30岁的公司如何建立并维...  

評分

这本书大致上是用讲故事的方法进行案例研究的书,故事的主角是苹果。其中最出彩的部分,是有关苹果教派以及营销方面,苹果如何打造一个“酷”品牌,并让它的铁杆用户主动去替它做推广。 现在很多人在研究“口碑营销”,我们其实更应该关注苹果这家超过30岁的公司如何建立并维...  

評分

关于乔布斯跟苹果的书读了好多本,明白的还不是很多,或许,只有当自己处在乔的处境时,才能真的去懂得。而自己确定的事就是:乔布斯跟他的苹果确实是站在了人文与科技的十字路口了。 关于这本书,很难写出读后感,我就将自己的读书笔记贴出来 1 环境...

評分

关于苹果的书真的是很多,把苹果作为案例的也不可胜数。就是因为苹果的发展总是出人意料,它总是用非MBA的方式演绎商业之路。总是告诉我们无论成功和失败苹果都是用一种更有创造性的方法。更加意气用事的成功和失败是这个追求商业完美的反动。 当苹果霸占了播放器市场和数字音...  

評分

关于苹果的书真的是很多,把苹果作为案例的也不可胜数。就是因为苹果的发展总是出人意料,它总是用非MBA的方式演绎商业之路。总是告诉我们无论成功和失败苹果都是用一种更有创造性的方法。更加意气用事的成功和失败是这个追求商业完美的反动。 当苹果霸占了播放器市场和数字音...  

類似圖書 點擊查看全場最低價

The Apple Way pdf epub mobi txt 電子書 下載 2024


分享鏈接





相關圖書




本站所有內容均為互聯網搜索引擎提供的公開搜索信息,本站不存儲任何數據與內容,任何內容與數據均與本站無關,如有需要請聯繫相關搜索引擎包括但不限於百度google,bing,sogou

友情鏈接

© 2024 qciss.net All Rights Reserved. 小哈圖書下載中心 版权所有