Designing Brand Identity pdf epub mobi txt 电子书下载 2024

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Wheeler, Alina

2012-11

336

$ 50.85

9781118099209

图书标签: 设计平面设计 VI Branding logo 美国 design 想读

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发表于2024-11-21

Designing Brand Identity epub 下载 mobi 下载 pdf 下载 txt 电子书下载 2024

Designing Brand Identity pdf epub mobi txt 电子书下载 2024

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This is a revised new edition of the bestselling toolkit for creating, building, and maintaining a strong brand. From research and analysis through brand strategy, design development through application design, and identity standards through launch and governance, "Designing Brand Identity, Fourth Edition" offers brand managers, marketers, and designers a proven, universal five-phase process for creating and implementing effective brand identity. Enriched by new case studies showcasing successful world-class brands, this Fourth Edition brings readers up to date with a detailed look at the latest trends in branding, including social networks, mobile devices, global markets, apps, video, and virtual brands. This title features more than 30 all-new case studies showing best practices and world-class. It is updated to include more than 35 percent new material. It offers a proven, universal five-phase process and methodology for creating and implementing effective brand identity.

Designing Brand Identity 下载 mobi epub pdf txt 电子书