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出版者:Penguin Group (USA) Incorporated

作者:Simon Garfield

出品人:

頁數:356

译者:

出版時間:2011-9-1

價格:USD 27.50

裝幀:Hardcover

isbn號碼:9781592406524

叢書系列:

圖書標籤:

字體
設計
平麵設計
藝術
design
Graphic_design
英文原版
眾包翻譯
Typography
Design
Language
Culture
History
Art
Communication
Identity
Aesthetics
Modernity

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具體描述

A hugely entertaining and revealing guide to the history of type that asks, What does your favorite font say about you?

Fonts surround us every day, on street signs and buildings, on movie posters and books, and on just about every product we buy. But where do fonts come from, and why do we need so many? Who is responsible for the staid practicality of Times New Roman, the cool anonymity of Arial, or the irritating levity of Comic Sans (and the movement to ban it)?

Typefaces are now 560 years old, but we barely knew their names until about twenty years ago when the pull-down font menus on our first computers made us all the gods of type. Beginning in the early days of Gutenberg and ending with the most adventurous digital fonts, Simon Garfield explores the rich history and subtle powers of type. He goes on to investigate a range of modern mysteries, including how Helvetica took over the world, what inspires the seeming ubiquitous use of Trajan on bad movie posters, and exactly why the all-type cover of Men are from Mars, Women are from Venus was so effective. It also examines why the "T" in the Beatles logo is longer than the other letters and how Gotham helped Barack Obama into the White House. A must-have book for the design conscious, Just My Type's cheeky irreverence will also charm everyone who loved Eats, Shoots & Leaves and Schott's Original Miscellany.

著者簡介

Simon Garfield is the author of twelve acclaimed books of nonfiction. He lives in London and St. Ives, Cornwall, and currently has a soft spot for Requiem Fine Roman and HT Gelateria.

Chip Kidd is associate art director for Alfred A. Knopf, where his jacket designs have revolutionized the art of American book packaging. He is the author of numerous books, including The Cheese Monkeys.

圖書目錄

Foreword Chip Kidd xii
Introduction: Love Letters 1
Periodic Table of Typefaces 6-7
1 We don't serve your type 9
2 Capital Offence 22
Gill Sans 41
3 Legibility vs Readability 45
Albertus 62
4 Can a font make me popular? 65
Futura v Verdana 73
5 The Hands of Unlettered Men 77
Doves 84
6 The Ampersand's Final Twist 89
7 Baskerville is Dead (Long Live Baskerville) 97
Mrs Eaves & Mr Eaves 106
8 Tunnel Visions 109
9 What is it about the Swiss? 124
Frutiger 139
10 Road Akzidenz 143
11 DIY 158
12 What the Font? 172
13 Can a font be German, or Jewish? 180
Futura 193
14 American Scottish 196
Moderns, Egyptians and Fat Faces 204
15 Gotham is Go 208
16 Pirates and Clones 220
Optima 233
17 The Clamour from the Past 235
Sabon 251
18 Breaking the Rules 254
The Interrobang 268
19 The Serif of Liverpool 270
Vendôme 284
20 Fox, Gloves 286
21 The Worst Fonts in the World 296
22 Just My Type 313
Bibliography 333
Online 337
Acknowledgements 339
Font and image credits 343
Index 345
· · · · · · (收起)

讀後感

評分☆☆☆☆☆

是通过《字谈字畅》认识的这本书和译者的，虽然之前也听闻过字节社和TIB（Type is Beautiful），但是对于字体的认识停留在衬线和非衬线和各个字体名字还有声名在外的Helvetica等几个西文字体。我想这可能也和中文的语境有关，但是无知并不能怪环境。就像我们小时候最开始学一...

評分☆☆☆☆☆

不错的知识书，只是最好对着字体看，作者如果能把每种提到的字体都有一段就更好了不错的知识书，只是最好对着字体看，作者如果能把每种提到的字体都有一段就更好了不错的知识书，只是最好对着字体看，作者如果能把每种提到的字体都有一段就更好了不错的知识书，只...

評分☆☆☆☆☆

2011年紅遍歐美的暢銷書裏，居然有一本關於字體的故事書：《Just My Type》。本書一經出版就廣受歡迎，登上了衆多書籍銷售排行榜。在銷售熱潮和媒體推薦下，社會上生起一輪字體熱。這本書將衆多有關於西文字體的故事、插曲和八卦收集一處，通過趣味筆法講述出來。從飽受譏諷的 ...

評分☆☆☆☆☆

1.1 出版情况作者【英】西蒙·加菲尔德（Simmon Garfield）译者吴涛、刘庆电子工业出版社东西文库计划 1.2 与字体有关的思想从古至今字体使用的规范和礼节一直都存在字体也会有性别。厚重、粗粝的字体大多数属于雄性，而多变、轻盈卷曲的字...

評分☆☆☆☆☆

by卢涛 2011年9月，《纽约时报》畅销书榜单前十位里出现一本叫Just My Type的书，而它的副标“A Book About Fonts”告诉你，这居然是一本关于字体的书！只要随便翻看一本正常点的关于字体的书，它们都会不厌其烦地从六百年前的约翰内斯·古登堡向你扯起。而这本《字体故事：西...