Simon Garfield is the author of twelve acclaimed books of nonfiction. He lives in London and St. Ives, Cornwall, and currently has a soft spot for Requiem Fine Roman and HT Gelateria.
Chip Kidd is associate art director for Alfred A. Knopf, where his jacket designs have revolutionized the art of American book packaging. He is the author of numerous books, including The Cheese Monkeys.
A hugely entertaining and revealing guide to the history of type that asks, What does your favorite font say about you?
Fonts surround us every day, on street signs and buildings, on movie posters and books, and on just about every product we buy. But where do fonts come from, and why do we need so many? Who is responsible for the staid practicality of Times New Roman, the cool anonymity of Arial, or the irritating levity of Comic Sans (and the movement to ban it)?
Typefaces are now 560 years old, but we barely knew their names until about twenty years ago when the pull-down font menus on our first computers made us all the gods of type. Beginning in the early days of Gutenberg and ending with the most adventurous digital fonts, Simon Garfield explores the rich history and subtle powers of type. He goes on to investigate a range of modern mysteries, including how Helvetica took over the world, what inspires the seeming ubiquitous use of Trajan on bad movie posters, and exactly why the all-type cover of Men are from Mars, Women are from Venus was so effective. It also examines why the "T" in the Beatles logo is longer than the other letters and how Gotham helped Barack Obama into the White House. A must-have book for the design conscious, Just My Type's cheeky irreverence will also charm everyone who loved Eats, Shoots & Leaves and Schott's Original Miscellany.
什么是最好喝的饮料呢?1、确实好喝 2、不会腻。那我觉得最好喝的饮料绝对是无色无味的白开水,你永远不会有吃腻的时候,你也不讨厌它。而相比其他各种味道的饮料,一开始的沉迷不会带给你永远的喜爱——万事万物,只有那些低调,平淡的事物是最最长久的。 字体也不例外,本书...
评分当苹果iOS系统升级到9的时候,很多人发朋友圈说:“苹果的新的无衬线字体真是漂亮啊。” 来看真正的无衬线字体的定义: “去除字母头尾处的阴影部分(衬线)就成为无衬线字体” 这也意味着,汉字的字体里,并没有所谓的“无衬线字体”。衬线和无衬线只能专指英文字体。 立即...
评分每个人自有一个故事,承载着我们思想的文字的不例外。 《字体故事》给我印象最深刻的是里面的文字混用,是我看过的书里面最丰富的(毕竟是一本关于字体的书籍),在正文中使用与介绍的字体相同的字体,形象地描绘了该字体的式样,书的内容因此生动起来。让我感受到与之前看过...
评分在《机械复制时代的艺术作品》中,本雅明提到,早在文字能够印刷之前,木刻技术已经实现了对版画等艺术作品的复制,而后石印术和摄影术又分别二度改变了文献和形象复制领域的面貌。里头最著名的一个论述是,当现代工业技术可以轻而易举地进行制模、影印、刷版等流程操作之后,...
评分本书就是讲述西文的字体发展历程,其实就是相当于我们中文字的字体历史,从甲骨文到什么颜体,柳体之类的。 西文的字数只有26,根据不同国家,可能有不同的变形,但也就几十个字而已。相比中文以万计数的汉字(常用汉字7000个),西文字体创造起来真是太轻松了,只需要确定26个...
美版的设计比较好看~ 有幸读到...只是字实在太多了...看得我头疼
评分妈妈啊。。。累死我了= =....
评分妈妈啊。。。累死我了= =....
评分蛮有趣的。看了这本书后,恭喜你,你成功患上字体强迫症了。
评分蛮有趣的。看了这本书后,恭喜你,你成功患上字体强迫症了。
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