A hugely entertaining and revealing guide to the history of type that asks, What does your favorite font say about you?
Fonts surround us every day, on street signs and buildings, on movie posters and books, and on just about every product we buy. But where do fonts come from, and why do we need so many? Who is responsible for the staid practicality of Times New Roman, the cool anonymity of Arial, or the irritating levity of Comic Sans (and the movement to ban it)?
Typefaces are now 560 years old, but we barely knew their names until about twenty years ago when the pull-down font menus on our first computers made us all the gods of type. Beginning in the early days of Gutenberg and ending with the most adventurous digital fonts, Simon Garfield explores the rich history and subtle powers of type. He goes on to investigate a range of modern mysteries, including how Helvetica took over the world, what inspires the seeming ubiquitous use of Trajan on bad movie posters, and exactly why the all-type cover of Men are from Mars, Women are from Venus was so effective. It also examines why the "T" in the Beatles logo is longer than the other letters and how Gotham helped Barack Obama into the White House. A must-have book for the design conscious, Just My Type's cheeky irreverence will also charm everyone who loved Eats, Shoots & Leaves and Schott's Original Miscellany.
Simon Garfield is the author of twelve acclaimed books of nonfiction. He lives in London and St. Ives, Cornwall, and currently has a soft spot for Requiem Fine Roman and HT Gelateria.
Chip Kidd is associate art director for Alfred A. Knopf, where his jacket designs have revolutionized the art of American book packaging. He is the author of numerous books, including The Cheese Monkeys.
这是一部讲述与电脑字体设计相关趣闻的科普类书籍,坦白说,与我的知识结构关系不大,所以我只是跳着读完,没有像大狗熊(我最近比较喜爱的一个科技类博客‘狗熊有话说’的博主)那么的仔细品读。不过,偶尔涉及一下新东西,感觉还是很别致的。 以前,我并不会十分注意字体,这...
评分在《机械复制时代的艺术作品》中,本雅明提到,早在文字能够印刷之前,木刻技术已经实现了对版画等艺术作品的复制,而后石印术和摄影术又分别二度改变了文献和形象复制领域的面貌。里头最著名的一个论述是,当现代工业技术可以轻而易举地进行制模、影印、刷版等流程操作之后,...
评分Markdown渲染版本:http://www.jianshu.com/p/3430e2d8b8ea # 《字体故事》读书笔记 标签(空格分隔): 读书笔记 --- ##摘录 >1. A duck walks into a bar and says, 'I'll have a beer please!'. And the barman says,'Shall I put it on your bills?' 2. 最合适的字体...
评分这是一部讲述与电脑字体设计相关趣闻的科普类书籍,坦白说,与我的知识结构关系不大,所以我只是跳着读完,没有像大狗熊(我最近比较喜爱的一个科技类博客‘狗熊有话说’的博主)那么的仔细品读。不过,偶尔涉及一下新东西,感觉还是很别致的。 以前,我并不会十分注意字体,这...
评分这是一部讲述与电脑字体设计相关趣闻的科普类书籍,坦白说,与我的知识结构关系不大,所以我只是跳着读完,没有像大狗熊(我最近比较喜爱的一个科技类博客‘狗熊有话说’的博主)那么的仔细品读。不过,偶尔涉及一下新东西,感觉还是很别致的。 以前,我并不会十分注意字体,这...
美版的设计比较好看~ 有幸读到...只是字实在太多了...看得我头疼
评分「字谈字畅」播客推荐过的书。了解西文字体的入门读物。一个小亮点,是书中提到某字体名字时,都是用对应的字体打出来的。试想下,一个完全被Helvetica支配的世界,该有多无聊啊……
评分字体圈套路也好深,另外关于Caslon多讲一点好不好。最后总结篇为什么感觉作者切换逗逼模式开始浅浅的忧伤了?
评分蛮有趣的。看了这本书后,恭喜你,你成功患上字体强迫症了。
评分因为是字体,只好啃原版
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