Data Mining Techniques in CRM pdf epub mobi txt 電子書下載2025

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出版者:Wiley

作者:Konstantinos Tsiptsis

出品人:

頁數:372

译者:

出版時間:2010-03-15

價格:USD 95.00

裝幀:Hardcover

isbn號碼:9780470743973

叢書系列:

圖書標籤:

CRM
數據挖掘
營銷
Marketing
DataMining
計算機
DataAnalysis
管理

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A complete and comprehensive handbook for the application of data mining techniques in marketing and customer relationship management. It combines a technical and a business perspective, bridging the gap between data mining and its use in marketing.

It guides readers through all the phases of the data mining process, presenting a solid data mining methodology, data mining best practices and recommendations for the use of the data mining results for effective marketing. It answers the crucial question of 'what data to use' by proposing mining data marts and full lists of KPIs for all major industries.Data mining algorithms are presented in a simple and comprehensive way for the business users along with real-world application examples from all major industries.

The book is mainly addressed to marketers, business analysts and data mining practitioners who are looking for a how-to guide on data mining. It presents the authors' knowledge and experience from the "data mining trenches", revealing the secrets for data mining success.

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总的来说，这本书里运用PCA + Clustering的Customer Segmentation的案例非常好，很实际，也很容易学。自己试着用了，也确实有效果（之后再用decision tree得到规则，用于新数据的分类）以下记一下书中的案例 1. 银行信用卡用户分群, 6.1节 (1) 目标把已有用户分成不同的用户...

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