具體描述
The Long-Awaited Update for Building a Thriving Consultancy
Completely updated for today’s busier-than-ever consultants, this classic guide covers the ins and outs for competing and winning in this ultracompetitive field. You’ll find step-by-step advice on how to raise capital, attract clients, create a marketing plan, and grow your business into a $1 million-per-year firm, plus brand-new material on:
* Blogging and social networking
* Global consulting
* Delegating labor
* Profiting in a troubled market
* Retainer business
* Internet marketing
著者簡介
Alan Weiss, Ph.D., is the founder and president of Summit Consulting Group, Inc., a global firm specializing in management and organizational development. Known as “The Rock Star of Consulting,” he has written 32 books that have been translated into 9 languages, and is the only nonjournalist in the 60-year history of the American Press Institute to be awarded its Lifetime Achievement Award. He is a member of the Professional Speakers Association Hall of Fame. Alan lives in East Greenwich, RI, with his wife, Maria. Learn more about the author at summitconsulting.com and contrarianconsulting.com
圖書目錄
讀後感
This book showed the major aspects of consulting business. Very clear, very useful, very specific and hand-on information. 1 How to find and approach your client? First, it's about marketing, you need to design a logo, a website, a name card and whatever yo...
評分作者其它两本我都看了，整体而言还不错。所以都会入手这本书。本书讲的主要是如何推销咨询，而非如何做咨询。坦承的说，光会“卖”是很难成为百万咨询师的。“掌握正确的咨询方法，有效的方法论及手段”是我真正想从书中看到的。但是非常遗憾，书中可以说只字未提。 除了失望...
評分咨询师是个很令人羡艳的职业，作为一个外行，想通过读此书一窥这个行业。感觉此书文字很浅显，似有宽泛之感，一本大部头读的时间却很短，过程比较沉闷，偶尔能激起灵感，比如无处不在部分谈到商业出版、媒体访谈、公益工作都是很好的扩大知名度的方法；采用最新的视角总是最好...
評分作者其它两本我都看了，整体而言还不错。所以都会入手这本书。本书讲的主要是如何推销咨询，而非如何做咨询。坦承的说，光会“卖”是很难成为百万咨询师的。“掌握正确的咨询方法，有效的方法论及手段”是我真正想从书中看到的。但是非常遗憾，书中可以说只字未提。 除了失望...
評分作者其它两本我都看了，整体而言还不错。所以都会入手这本书。本书讲的主要是如何推销咨询，而非如何做咨询。坦承的说，光会“卖”是很难成为百万咨询师的。“掌握正确的咨询方法，有效的方法论及手段”是我真正想从书中看到的。但是非常遗憾，书中可以说只字未提。 除了失望...
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