具体描述
An original workbook companion to the acclaimed business bestseller The Back of the Napkin
Dan Roam's The Back of the Napkin , a BusinessWeek bestseller, taught readers the power of brainstorming and communicating with pictures. It presented a new and exciting way to solve all kinds of problems-from the boardroom to the sales floor to the cubicle jungle.
The companion workbook, Unfolding the Napkin , helps readers put Roam's principles into practice with step-by-step guidelines. It's filled with detailed case studies, guided do-it-yourself exercises, and plenty of blank space for drawing. Roam structured the book as a complete four-day visual-thinking seminar, taking readers step-by-step from "I can't draw" to "Here is the picture I drew that I think will save the world."
The workbook teaches readers how to:
•Improve their three "built-in" visual problem solving tools.
•Apply the four-step visual thinking process (look-see-imagine-show) in any business situation.
•Instantly improve their visual imaginations.
•Learn how to recognize the type of problem to choose the best visual solution.
If The Back of the Napkin was a guide to fine dining, Unfolding the Napkin is the cookbook that will soon be heavily marked up and dogeared.
作者简介
丹·罗姆
创办DigitalRoam公司，靠着一支笔、一张餐巾纸、一块白板之类低科技含量的设备，培训包括高科技行业、政府机构、金融行业、媒体、广告、零售、娱乐业、旅游业、医疗护理等行业运用视觉化思考的工具，解决各种商务问题。
他培训的公司包括Google、eBay、IBM、通用电气、沃尔玛、微软、时代华纳、富国银行、安泰人寿、纽约联邦储备银行、辉瑞制药等全球500强企业。
其知名著作《餐巾纸的背面》已经由中信出版社出版。
目录信息
读后感
这段时间上设计策略课程时，最多引用到的一本书。不是说它写的有多好，而是它呈现一种新的演示可能。或者说，用简笔画替代普通PPT（图文）的形式。 由于是创始于原始人时期的解释说明办法，更容易被接受。而且也没有多少跨语言带来的障碍。大部分墓志铭都还是以壁画的方式记载...
评分人工智能的时代，信息图将打开智能辅助决策的大门，展现另一个世界，也催生了许多“信息图”为主题的书籍。 信息图是大脑喜欢的决策参考。利用数据和图形的对应关系，化繁为简。把知识点转化为简单的图形，这是大脑可以轻易分析的模式，对复杂的问题，就可以采取多重变量的形式...
评分 评分看了前言，已觉得好看。新增的案例故事，很有启发。 在2008年金融危机爆发的那几天，一家金融机构开会应对，CEO发表了真诚的演讲，提出了四个战略上的行动要点。可是，会后调查发现，尽管CEO的演讲让大家倍受鼓舞，愿意全情投入去行动，可是他们不知道如何行动。因为他们在短...
用户评价
Sketch is approach to solve the issue which are easy to be recognized by sight. However, picture is unable to provide the solution for all the word. It's good to inspire us; It's good to show us where are we and who we are ....
评分Sketch is approach to solve the issue which are easy to be recognized by sight. However, picture is unable to provide the solution for all the word. It's good to inspire us; It's good to show us where are we and who we are ....
评分跟back of the napkin内容基本一样的，领着做了一些练习。没有头次看感觉那么impressive了，有的东西感觉真心画不出来啊。。。。
评分跟back of the napkin内容基本一样的，领着做了一些练习。没有头次看感觉那么impressive了，有的东西感觉真心画不出来啊。。。。
评分跟back of the napkin内容基本一样的，领着做了一些练习。没有头次看感觉那么impressive了，有的东西感觉真心画不出来啊。。。。
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