具體描述
An original workbook companion to the acclaimed business bestseller The Back of the Napkin
Dan Roam's The Back of the Napkin , a BusinessWeek bestseller, taught readers the power of brainstorming and communicating with pictures. It presented a new and exciting way to solve all kinds of problems-from the boardroom to the sales floor to the cubicle jungle.
The companion workbook, Unfolding the Napkin , helps readers put Roam's principles into practice with step-by-step guidelines. It's filled with detailed case studies, guided do-it-yourself exercises, and plenty of blank space for drawing. Roam structured the book as a complete four-day visual-thinking seminar, taking readers step-by-step from "I can't draw" to "Here is the picture I drew that I think will save the world."
The workbook teaches readers how to:
•Improve their three "built-in" visual problem solving tools.
•Apply the four-step visual thinking process (look-see-imagine-show) in any business situation.
•Instantly improve their visual imaginations.
•Learn how to recognize the type of problem to choose the best visual solution.
If The Back of the Napkin was a guide to fine dining, Unfolding the Napkin is the cookbook that will soon be heavily marked up and dogeared.
著者簡介
丹·羅姆
創辦DigitalRoam公司，靠著一支筆、一張餐巾紙、一塊白闆之類低科技含量的設備，培訓包括高科技行業、政府機構、金融行業、媒體、廣告、零售、娛樂業、旅遊業、醫療護理等行業運用視覺化思考的工具，解決各種商務問題。
他培訓的公司包括Google、eBay、IBM、通用電氣、沃爾瑪、微軟、時代華納、富國銀行、安泰人壽、紐約聯邦儲備銀行、輝瑞製藥等全球500強企業。
其知名著作《餐巾紙的背麵》已經由中信齣版社齣版。
圖書目錄
讀後感
这段时间上设计策略课程时，最多引用到的一本书。不是说它写的有多好，而是它呈现一种新的演示可能。或者说，用简笔画替代普通PPT（图文）的形式。 由于是创始于原始人时期的解释说明办法，更容易被接受。而且也没有多少跨语言带来的障碍。大部分墓志铭都还是以壁画的方式记载...
評分因为是借的书，所以所有练习都没有时间做，所以感觉收获不是太大。应该说阅读本书让我对画画来解决商业问题有了新的认识，但不得不说画出一幅好的画，还是很需要一些悟性和创造力的，并不是简单地照猫画虎就能够完成的。不过本书给出的对商业问题的分析思路还是很有启发性的，...
評分因为是借的书，所以所有练习都没有时间做，所以感觉收获不是太大。应该说阅读本书让我对画画来解决商业问题有了新的认识，但不得不说画出一幅好的画，还是很需要一些悟性和创造力的，并不是简单地照猫画虎就能够完成的。不过本书给出的对商业问题的分析思路还是很有启发性的，...
評分 評分打开餐巾纸 更新描述或封面 作者: 丹·罗姆 出版社: 中信出版社 副标题: 《餐巾纸的背面》之实用手册 译者: 颜筝 出版年: 2010-7 页数: 277 定价: 35.00元 ISBN: 9787508620909 检视阅读6步骤 一、书籍主题 书名:打开餐巾纸 副标题：《餐巾纸的背面》之实用手册 ...
用戶評價
跟back of the napkin內容基本一樣的，領著做瞭一些練習。沒有頭次看感覺那麼impressive瞭，有的東西感覺真心畫不齣來啊。。。。
评分訓練思維，改善溝通的技能。工作中非常有用的書。
评分Sketch is approach to solve the issue which are easy to be recognized by sight. However, picture is unable to provide the solution for all the word. It's good to inspire us; It's good to show us where are we and who we are ....
评分訓練思維，改善溝通的技能。工作中非常有用的書。
评分Sketch is approach to solve the issue which are easy to be recognized by sight. However, picture is unable to provide the solution for all the word. It's good to inspire us; It's good to show us where are we and who we are ....
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