This book introduces design thinking, the collaborative process by which the designer’s sensibilities and methods are employed to match people’s needs with what is technically feasible and a viable business strategy. In short, design thinking converts need into demand. It’s a human-centered approach to problem solving that helps people and organizations become more innovative and creative.
Design thinking is not just applicable to so-called creative industries or people who work in the design field. It’s an approach that has been used by organizations such as Kaiser Permanente to increase the quality of patient care by re-examining the ways that their nurses manage shift change or Kraft to rethink supply chain management. This book is for creative business leaders who seek to infuse design thinking into every level of an organization, product, or service to drive new alternatives for business and society.
Tim Brown is CEO and president of IDEO. Ranked independently among the ten most innovative companies in the world, IDEO is the innovation and design firm that contributed to such standard-setting innovations as the first mouse for Apple and the Palm V. Today, IDEO applies its human-centered approach to drive innovation and growth for the world’s leading companies as well as government, education, healthcare, and social sectors. Tim advises senior executives and boards of Fortune 100 companies and has led strategic client relationships with such companies as Microsoft, Pepsi, Procter & Gamble, and Steelcase.
Tim Brown说所谓设计思维(Design Thinking)就是指利用设计师的敏感性以及设计方法在满足技术可实现性和商业可行性的前提下来满足人的需求,这句话谈到了设计师思考问题的三个出发点....... http://www.iamhukai.com/?p=889
評分 評分其實是超五星的設計書。
评分雜事太多,斷斷續續讀完的。有啓發但是還沒有觸動到實際的行動,自勉。
评分工作關係讀瞭這本書,結閤鬍凱桑的博客總結http://www.iamhukai.com/?p=889,現在服務行業、知識經濟要的就是一種敏銳的洞察力、紮實的迭代探索實踐能力去定義問題、解決問題。這不管是在小團隊創業還是大公司工作都一樣。
评分好無聊的書啊
评分好無聊的書啊
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