Change by Design pdf epub mobi txt 電子書 下載2025
Tim Brown is CEO and president of IDEO. Ranked independently among the ten most innovative companies in the world, IDEO is the innovation and design firm that contributed to such standard-setting innovations as the first mouse for Apple and the Palm V. Today, IDEO applies its human-centered approach to drive innovation and growth for the world’s leading companies as well as government, education, healthcare, and social sectors. Tim advises senior executives and boards of Fortune 100 companies and has led strategic client relationships with such companies as Microsoft, Pepsi, Procter & Gamble, and Steelcase.
- 設計
- design
- ideo
- thinking
- 設計理論
- Innovation
- 設計思維
- 工業設計
This book introduces design thinking, the collaborative process by which the designer’s sensibilities and methods are employed to match people’s needs with what is technically feasible and a viable business strategy. In short, design thinking converts need into demand. It’s a human-centered approach to problem solving that helps people and organizations become more innovative and creative.
Design thinking is not just applicable to so-called creative industries or people who work in the design field. It’s an approach that has been used by organizations such as Kaiser Permanente to increase the quality of patient care by re-examining the ways that their nurses manage shift change or Kraft to rethink supply chain management. This book is for creative business leaders who seek to infuse design thinking into every level of an organization, product, or service to drive new alternatives for business and society.
具體描述
讀後感
总体来讲，这本书的框架和思维方式都是我比较喜欢的，核心内容是表达了设计是一个生活或工作方式，设计是一种贯穿企业发展全过程的思考。美中不足的是，不知道是翻译的原因还是原著本身存在的问题，内容的表达不够透彻、不够简明、不够流畅。 设计从一个狭窄的领域延伸到商业...
評分 評分 評分 評分Tim Brown说所谓设计思维（Design Thinking）就是指利用设计师的敏感性以及设计方法在满足技术可实现性和商业可行性的前提下来满足人的需求，这句话谈到了设计师思考问题的三个出发点....... http://www.iamhukai.com/?p=889
用戶評價
平鋪直敘的design thinking入門級讀物，終於藉著讀書會的任務讀完，case乾癟無味，所以果然還是應該親身參與一個項目去體會brainstorming, prototyping,storytelling和engaging吧
评分09年當時應該是很棒的有啓發的書，雖然現在看許cliche–産品即服務，服務即體驗的理念，共情、觀察、human factors, prototype 串在大量用戶實踐中，理念是讓消費者參與設計體驗。正好可以讓我藉用些說得很漂亮的話做一個新提案的presentation ^O^
评分其實是超五星的設計書。
评分深入瞭解下design thinking
评分從design thinking這個角度看問題很有意思，設計的不一定是tangible goods，也可以是experience, service, organization...總之要以人為本，總之要大膽犯錯；第一部分講observation, brainstorm, prototyping和storytelling也很有啓發性。 || 這本書很大程度上是站在leader的角度寫的，強調在新時代裏為瞭生存，企業要追求innovation而不是incrementation。我還沒這種實戰經驗，很多東西體會不到位。不過西方社會對leadership的側重可見一斑。
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