Change by Design pdf epub mobi txt 电子书 下载 2025
Tim Brown is CEO and president of IDEO. Ranked independently among the ten most innovative companies in the world, IDEO is the innovation and design firm that contributed to such standard-setting innovations as the first mouse for Apple and the Palm V. Today, IDEO applies its human-centered approach to drive innovation and growth for the world’s leading companies as well as government, education, healthcare, and social sectors. Tim advises senior executives and boards of Fortune 100 companies and has led strategic client relationships with such companies as Microsoft, Pepsi, Procter & Gamble, and Steelcase.
- 设计
- design
- ideo
- thinking
- 设计理论
- Innovation
- 设计思维
- 工业设计
This book introduces design thinking, the collaborative process by which the designer’s sensibilities and methods are employed to match people’s needs with what is technically feasible and a viable business strategy. In short, design thinking converts need into demand. It’s a human-centered approach to problem solving that helps people and organizations become more innovative and creative.
Design thinking is not just applicable to so-called creative industries or people who work in the design field. It’s an approach that has been used by organizations such as Kaiser Permanente to increase the quality of patient care by re-examining the ways that their nurses manage shift change or Kraft to rethink supply chain management. This book is for creative business leaders who seek to infuse design thinking into every level of an organization, product, or service to drive new alternatives for business and society.
具体描述
读后感
组织如何培养创新土壤，如何塑造创新能力？作者认为，设计思维平衡了技术、艺术与商业视角，是创新的重要手法，设计思维可以应用到产品、服务、流程，甚至组织架构等领域，值得个人、团队、组织甚至社会关注和应用。 全书第二章最具启发性，以人为本的设计，需要从观察到洞察，...
评分看了这本书以后，觉得自己是否应该养成一种习惯：将生活中的大小事情试着用设计思维的套路来思考。。。 左脑是逻辑思维，MBA用左脑思考；右脑是创意思维，FBA用右脑思考。有人说以前是MBA的世界，以后是FBA的世界。。。是不是都有点偏激？乔布斯是一个创意型的企...
评分前两天，看老罗的锤子手机发布会时提到了IDEO，说他们现在不务正业，把原本做得好好的设计工作拓展到整合性的咨询工作。老罗这次说的可能没有夸张，因为IDEO不满足于一个“设计公司”的野心在这本书里清晰可见。 Tim Brown(TB) 说了一个设计师应该的角色应该上升到战略层面，尽...
评分用户评价
这从来都是知易行难的事，大小公司企业类型都不一样的时候，这本书也就管中窥豹一下吧。。。
评分从design thinking这个角度看问题很有意思，设计的不一定是tangible goods，也可以是experience, service, organization...总之要以人为本，总之要大胆犯错；第一部分讲observation, brainstorm, prototyping和storytelling也很有启发性。 || 这本书很大程度上是站在leader的角度写的，强调在新时代里为了生存，企业要追求innovation而不是incrementation。我还没这种实战经验，很多东西体会不到位。不过西方社会对leadership的侧重可见一斑。
评分平铺直叙的design thinking入门级读物，终于借着读书会的任务读完，case干瘪无味，所以果然还是应该亲身参与一个项目去体会brainstorming, prototyping,storytelling和engaging吧
评分五十页过去两度差点在椅子上睡着还没看到点在哪里——终于看完了作者文笔好差
评分还是不错得。
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