Change by Design pdf epub mobi txt 电子书 下载 2025
Tim Brown is CEO and president of IDEO. Ranked independently among the ten most innovative companies in the world, IDEO is the innovation and design firm that contributed to such standard-setting innovations as the first mouse for Apple and the Palm V. Today, IDEO applies its human-centered approach to drive innovation and growth for the world’s leading companies as well as government, education, healthcare, and social sectors. Tim advises senior executives and boards of Fortune 100 companies and has led strategic client relationships with such companies as Microsoft, Pepsi, Procter & Gamble, and Steelcase.
- 设计
- design
- ideo
- thinking
- 设计理论
- Innovation
- 设计思维
- 工业设计
This book introduces design thinking, the collaborative process by which the designer’s sensibilities and methods are employed to match people’s needs with what is technically feasible and a viable business strategy. In short, design thinking converts need into demand. It’s a human-centered approach to problem solving that helps people and organizations become more innovative and creative.
Design thinking is not just applicable to so-called creative industries or people who work in the design field. It’s an approach that has been used by organizations such as Kaiser Permanente to increase the quality of patient care by re-examining the ways that their nurses manage shift change or Kraft to rethink supply chain management. This book is for creative business leaders who seek to infuse design thinking into every level of an organization, product, or service to drive new alternatives for business and society.
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读后感
组织如何培养创新土壤，如何塑造创新能力？作者认为，设计思维平衡了技术、艺术与商业视角，是创新的重要手法，设计思维可以应用到产品、服务、流程，甚至组织架构等领域，值得个人、团队、组织甚至社会关注和应用。 全书第二章最具启发性，以人为本的设计，需要从观察到洞察，...
评分越是上层的管理者，越倾向于在创新的过程中建构公司的需要。   戴维意识到他必须建立自己的公司,他知道自己不适合待在传统的工作场所。他不是一个墨 守成规的人,他的特长不是坐下来埋头干活,他也没有心思接受别人的指导。如果他想拥有 成功的机会,他就必须是领导者。 ...
评分“异花授粉”究竟意味着什么呢？是某种突然间打动你的东西？你能为它制订计划吗？事实上，“异花授粉”有两个方面。它有主动的一面——了解新的程序、方法和技术，也有被动的一面——得为新的想法腾出时间或者创造空间。最好的“异花授粉”鼓励这些实践活动的两个方面。 培养技...
评分用户评价
09年当时应该是很棒的有启发的书，虽然现在看许cliche–产品即服务，服务即体验的理念，共情、观察、human factors, prototype 串在大量用户实践中，理念是让消费者参与设计体验。正好可以让我借用些说得很漂亮的话做一个新提案的presentation ^O^
评分工作关系读了这本书，结合胡凯桑的博客总结http://www.iamhukai.com/?p=889，现在服务行业、知识经济要的就是一种敏锐的洞察力、扎实的迭代探索实践能力去定义问题、解决问题。这不管是在小团队创业还是大公司工作都一样。
评分“产品经理”思维+“创意型广告公司”的思维
评分09年当时应该是很棒的有启发的书，虽然现在看许cliche–产品即服务，服务即体验的理念，共情、观察、human factors, prototype 串在大量用户实践中，理念是让消费者参与设计体验。正好可以让我借用些说得很漂亮的话做一个新提案的presentation ^O^
评分杂事太多，断断续续读完的。有启发但是还没有触动到实际的行动，自勉。
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