The first book to embrace the whole of the UK and its creative influence on international fashion, this book is aimed at industry professionals, students and anyone with an interest in fashion. Both inspirational and informative, it will also appeal as a coffee-table book, being visually inspiring and modern.

The UK is a creative and cultural melting pot for international designers to develop their creative identity. London Fashion Week is renowned for showing an edgier breed of fashion designer and for celebrating cutting-edge couture that pushes the boundaries of convention.

This book focuses on the British designers since 2000 who have made their influence resonate globally: designers such as Stella McCartney, Alexander McQueen, Hussein Chalayan, Vivienne Westwood, John Galliano, Julien Macdonald, Giles Deacon, Matthew Williamson and Paul Smith. Each chapter is devoted to one designer and defines visually how Britishness informs their work, showing final collections, process work and studio space. Text in the form of questions and answers or running text illustrates each designer's British influence and distinct style.

Hywel Davies is a Senior Lecturer in Fashion Communication and Promotion at Central St Martins College of Art and Design in London. Previously Fashion Editor of 'Sleazenation', he has also written for 'Arena', 'Vogue', 'ELLE', 'Wallpaper', 'Nylon', 'Dazed & Confused', 'Fashion Inc', 'Grafik', 'Time Out', The Guardian, The Sunday Telegraph, The Financial Times, The Observer, The Independent and 'SHOWstudio'. He is the author of 'Modern Menswear' and '100 New Fashion Designers', both published by Laurence King.

Foreword 6

Introduction 8

Aitor Throup 14

Alexander McQueen 22

Boudicca 30

Burberry Prorsum 38

Cassette Playa 46

Christopher Kane 54

Danielle Scutt 62

Deryck Walker 66

Eley Kishimoto 74

Emma Cook 82

Gareth Pugh 90

Giles Deacon 98

Hussein Chalayan 106

John Galliano 114

Jonathan Saunders 122

Julien Macdonald 128

Louise Goldin 134

Luella 140

Matthew Williamson 146

Nathan Jenden 152

Noki 158

Paul Smith 164

Philip Treacy 172

Preen 178

Stella McCartney 184

Stephen Jones 190

Vivienne Westwood 196

Picture Credits 204

Acknowledgments 207

Designer Contacts 208