具體描述
Getting Real details the business, design, programming, and marketing principles of 37signals. The book is packed with keep-it-simple insights, contrarian points of view, and unconventional approaches to software design. This is not a technical book or a design tutorial, it's a book of ideas. Anyone working on a web app - including entrepreneurs, designers, programmers, executives, or marketers - will find value and inspiration in this book. 37signals used the Getting Real process to launch five successful web-based applications (Basecamp, Campfire, Backpack, Writeboard, Ta-da List), and Ruby on Rails, an open-source web application framework, in just two years with no outside funding, no debt, and only 7 people (distributed across 7 time zones). Over 500,000 people around the world use these applications to get things done. Now you can find out how they did it and how you can do it too. It's not as hard as you think if you Get Real.
著者簡介
Who is 37signals?
We’re a privately-held Chicago-based company committed to building the best web-based software products possible with the least number of features necessary. Our products do less than the competition — intentionally. We’ve been in business since 1999 and love what we do.
圖書目錄
讀後感
什么驱动力下创造出这样简洁的产品(Basecamp)和框架(ROR)？ 可以看一下《Founders At Work》中对DHH（本书作者之一，ROR创始人）的访谈： 37Signals本来是一家做Consulting服务的公司，因为需要一个工具帮助客户管理项目进程，决定开发Basecamp，而公司拨出的资源非常有限，开...
評分Have an Enemy 1. Help you to find the direction of application in two ways. a. Figure out what you cannot do b. Figure out what you can do better 2. It's good market strategy of having an enemy, telling a story based on an ...
評分37signal的这帮人很厉害，由一帮开源社区的活跃者组成。也许你没用过他们Basecamp等产品，不过你如果是做web开发的话，应该听过他们的开源框架：Ruby on Rails 这本书讲了他们如何仅仅凭着十来号人（并且分布在几个城市中）打造出好几个响当当的Web应用，和一个火爆的开源框架...
評分一 <Getting real>是和<Rework>一起买，先从薄的入手，花了一个早上加下午一点点时间读完，这书主要是写给web designer看的，我属于完全的outsider,有趣的是，我也从中也学到了很多，其实设计网页和做事，做人也有很多想通的道理 作者提到，一个很好的软件的方式就是一开始...
評分37signal的这帮人很厉害，由一帮开源社区的活跃者组成。也许你没用过他们Basecamp等产品，不过你如果是做web开发的话，应该听过他们的开源框架：Ruby on Rails 这本书讲了他们如何仅仅凭着十来号人（并且分布在几个城市中）打造出好几个响当当的Web应用，和一个火爆的开源框架...
用戶評價
Every one can read a book.Everyone can come up with and idea. But the difference between you and every one else will be how well you execute. This book is all about great execution.
评分不僅是一本很好的關於互聯網的小冊子，也是一本很好的關於創業的小手冊。
评分37signals rocks
评分單看也許不錯，不過跟rework基本都是重復的。either one will do
评分一路顛簸的讀完
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