Who is 37signals?
We’re a privately-held Chicago-based company committed to building the best web-based software products possible with the least number of features necessary. Our products do less than the competition — intentionally. We’ve been in business since 1999 and love what we do.
Getting Real details the business, design, programming, and marketing principles of 37signals. The book is packed with keep-it-simple insights, contrarian points of view, and unconventional approaches to software design. This is not a technical book or a design tutorial, it's a book of ideas. Anyone working on a web app - including entrepreneurs, designers, programmers, executives, or marketers - will find value and inspiration in this book. 37signals used the Getting Real process to launch five successful web-based applications (Basecamp, Campfire, Backpack, Writeboard, Ta-da List), and Ruby on Rails, an open-source web application framework, in just two years with no outside funding, no debt, and only 7 people (distributed across 7 time zones). Over 500,000 people around the world use these applications to get things done. Now you can find out how they did it and how you can do it too. It's not as hard as you think if you Get Real.
做得比竟争对手少 资源拮据往往能激发想象力 当在有限的资源平台上运作,你往往会被迫更早的更紧迫的认识到这种压力。那是一件好事。 有压力才会促使创新。 如果你越不把软件当作一种交易去做,你就越能做得好。把它控制在一个你能把握的小范围 内,你就有可能真正地享受过程...
評分一 <Getting real>是和<Rework>一起买,先从薄的入手,花了一个早上加下午一点点时间读完,这书主要是写给web designer看的,我属于完全的outsider,有趣的是,我也从中也学到了很多,其实设计网页和做事,做人也有很多想通的道理 作者提到,一个很好的软件的方式就是一开始...
評分http://www.douban.com/group/310222/ 如果你认同《Getting Real》和《Rework》中描述的产品开发准则和公司运作方式 如果你认同Mark Zuckerberg对于facebook的产品设计理念 如果你也想创造出改变世人行为模式的创新应用 请加入本组:http://www.douban.com/group/310222/
評分去年,我先读了中文版Getting Real,然后选择的看了英文版。 很受启发。所谓的启发,是指你会从文中找到自己想像的事物和灵感,我于是一边看一边记下自己脑子里被呼唤出来的东西。 这个短小的著作同那些巨制一样伟大,它甚至影响了我的行文风格。是啊,这样写东西不是很好吗...
評分在我即將開始做一個項目之前給瞭我很多啓發。
评分一路求實
评分:無
评分這本書言簡意賅,字字珠璣,讓人耳目一新、酣暢淋灕。它用最簡潔的語言進行瞭最為有力的闡述,給人以立即全身心投入工作的衝動。
评分産品開發的震撼教育級寶典
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