具体描述
Getting Real details the business, design, programming, and marketing principles of 37signals. The book is packed with keep-it-simple insights, contrarian points of view, and unconventional approaches to software design. This is not a technical book or a design tutorial, it's a book of ideas. Anyone working on a web app - including entrepreneurs, designers, programmers, executives, or marketers - will find value and inspiration in this book. 37signals used the Getting Real process to launch five successful web-based applications (Basecamp, Campfire, Backpack, Writeboard, Ta-da List), and Ruby on Rails, an open-source web application framework, in just two years with no outside funding, no debt, and only 7 people (distributed across 7 time zones). Over 500,000 people around the world use these applications to get things done. Now you can find out how they did it and how you can do it too. It's not as hard as you think if you Get Real.
作者简介
Who is 37signals?
We’re a privately-held Chicago-based company committed to building the best web-based software products possible with the least number of features necessary. Our products do less than the competition — intentionally. We’ve been in business since 1999 and love what we do.
目录信息
读后感
做得比竟争对手少 资源拮据往往能激发想象力 当在有限的资源平台上运作，你往往会被迫更早的更紧迫的认识到这种压力。那是一件好事。 有压力才会促使创新。 如果你越不把软件当作一种交易去做，你就越能做得好。把它控制在一个你能把握的小范围 内，你就有可能真正地享受过程...
评分http://www.douban.com/group/310222/ 如果你认同《Getting Real》和《Rework》中描述的产品开发准则和公司运作方式 如果你认同Mark Zuckerberg对于facebook的产品设计理念 如果你也想创造出改变世人行为模式的创新应用 请加入本组:http://www.douban.com/group/310222/
评分前言：这本书言简意赅，字字珠玑，让人耳目一新、酣畅淋漓。它用最简洁的语言进行了最为有力的阐述，给人以立即全身心投入工作的冲动。原名“Getting Real”，自译为“一路求实”。这里，整理了精华，制作了pdf文档；但仍然推荐你阅读全部内容（见文末参考资料）。 第一部分 ...
评分顺着《Rework》读到《Getting Real》，这个创造了一系列优秀产品以及开源框架ROR的团队确是有所洞见，前者更重于公司发展，后者则偏向于构建产品。 读这本书的时候脑子里想到的尽是ClassIC，下面便结合着讲讲。 （ClassIC是之前自己在学校里做的小项目，类似基于课程的豆瓣，...
评分用户评价
It's very very important to me, and should also to anyone making web apps and business. I've read it more than 10 times.
评分单看也许不错，不过跟rework基本都是重复的。either one will do
评分这本书言简意赅，字字珠玑，让人耳目一新、酣畅淋漓。它用最简洁的语言进行了最为有力的阐述，给人以立即全身心投入工作的冲动。
评分在我即将开始做一个项目之前给了我很多启发。
评分https://www.quora.com/Product-Management/What-are-the-best-books-for-Product-Managers/answer/Runar-Reistrup
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