Who is 37signals?
We’re a privately-held Chicago-based company committed to building the best web-based software products possible with the least number of features necessary. Our products do less than the competition — intentionally. We’ve been in business since 1999 and love what we do.
Getting Real details the business, design, programming, and marketing principles of 37signals. The book is packed with keep-it-simple insights, contrarian points of view, and unconventional approaches to software design. This is not a technical book or a design tutorial, it's a book of ideas. Anyone working on a web app - including entrepreneurs, designers, programmers, executives, or marketers - will find value and inspiration in this book. 37signals used the Getting Real process to launch five successful web-based applications (Basecamp, Campfire, Backpack, Writeboard, Ta-da List), and Ruby on Rails, an open-source web application framework, in just two years with no outside funding, no debt, and only 7 people (distributed across 7 time zones). Over 500,000 people around the world use these applications to get things done. Now you can find out how they did it and how you can do it too. It's not as hard as you think if you Get Real.
Have an Enemy 1. Help you to find the direction of application in two ways. a. Figure out what you cannot do b. Figure out what you can do better 2. It's good market strategy of having an enemy, telling a story based on an ...
评分你真的需要很多吗? 不管是功能还是人员,我真的需要这么多吗?如果去掉这一部分会有什么后果?去掉另外一部分呢? 如今大部分行业的竞争都是你有我也有的“面积”上的追逐,而很少说是专注于小而精。 当你的投资人问道你:如何防范腾讯、360时,你是否也可以这样回答:“无所...
评分The ideas and methods from this book aim to small projects which are not invested by some one and driven by the passion of the developers. Stick to the core issues, keep simple and direct, react quickly, be flexible, be with the customers, give people benef...
评分去年,我先读了中文版Getting Real,然后选择的看了英文版。 很受启发。所谓的启发,是指你会从文中找到自己想像的事物和灵感,我于是一边看一边记下自己脑子里被呼唤出来的东西。 这个短小的著作同那些巨制一样伟大,它甚至影响了我的行文风格。是啊,这样写东西不是很好吗...
评分前言:这本书言简意赅,字字珠玑,让人耳目一新、酣畅淋漓。它用最简洁的语言进行了最为有力的阐述,给人以立即全身心投入工作的冲动。原名“Getting Real”,自译为“一路求实”。这里,整理了精华,制作了pdf文档;但仍然推荐你阅读全部内容(见文末参考资料)。 第一部分 ...
不仅是一本很好的关于互联网的小册子,也是一本很好的关于创业的小手册。
评分Every one can read a book.Everyone can come up with and idea. But the difference between you and every one else will be how well you execute. This book is all about great execution.
评分今年看的最有价值的书!
评分Every one can read a book.Everyone can come up with and idea. But the difference between you and every one else will be how well you execute. This book is all about great execution.
评分专业对口IT创业家,交集不多不太适合我
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