Who is 37signals?
We’re a privately-held Chicago-based company committed to building the best web-based software products possible with the least number of features necessary. Our products do less than the competition — intentionally. We’ve been in business since 1999 and love what we do.
Getting Real details the business, design, programming, and marketing principles of 37signals. The book is packed with keep-it-simple insights, contrarian points of view, and unconventional approaches to software design. This is not a technical book or a design tutorial, it's a book of ideas. Anyone working on a web app - including entrepreneurs, designers, programmers, executives, or marketers - will find value and inspiration in this book. 37signals used the Getting Real process to launch five successful web-based applications (Basecamp, Campfire, Backpack, Writeboard, Ta-da List), and Ruby on Rails, an open-source web application framework, in just two years with no outside funding, no debt, and only 7 people (distributed across 7 time zones). Over 500,000 people around the world use these applications to get things done. Now you can find out how they did it and how you can do it too. It's not as hard as you think if you Get Real.
The ideas and methods from this book aim to small projects which are not invested by some one and driven by the passion of the developers. Stick to the core issues, keep simple and direct, react quickly, be flexible, be with the customers, give people benef...
评分Have an Enemy 1. Help you to find the direction of application in two ways. a. Figure out what you cannot do b. Figure out what you can do better 2. It's good market strategy of having an enemy, telling a story based on an ...
评分什么样的书才能称之为好书呢?一是作者必须写出非常鲜明的论点,并且言之有据。二是作者表述言简意赅,没有废话。三是读者能从书中找到解决自己问题的办法或者启示。《getting real》这本书完全做到了。 作者从自己的实际工作出发,用很短的篇幅就表达清楚了什么是getti...
评分Have an Enemy 1. Help you to find the direction of application in two ways. a. Figure out what you cannot do b. Figure out what you can do better 2. It's good market strategy of having an enemy, telling a story based on an ...
评分书的篇幅虽不长,却从前前后后,方方面面讲述如何开始成功地运维一个互联网产品。这本书对于曾在或是正在从事互联网工作的人来说,会更能感受到这本书的魅力。因为有过太多的失败,有过太多弯路,才会深深觉得其中的道理。 轻装上阵,可以说是这本书的灵魂。 从组织的...
神作不解释。
评分在我即将开始做一个项目之前给了我很多启发。
评分Every one can read a book.Everyone can come up with and idea. But the difference between you and every one else will be how well you execute. This book is all about great execution.
评分不得不说这本书放在今天来读是有点陈旧了... 不过仅需两个小时读完,也不失为一本借鉴他人是如何输出价值观的范本。
评分产品开发的震撼教育级宝典
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