图书标签: 创业 商业 business startup 销售 方法论 美国 理财
发表于2025-02-13
The Knack pdf epub mobi txt 电子书 下载 2025
Two of Inc. magazine’s hugely popular columnists show how small-business people can deal with all kinds of tricky situations.
People starting out in business tend to seek step-by-step formulas or specific rules, but in reality there are no magic bullets. Rather, says veteran entrepreneur Norm Brodsky, there’s a mentality that helps street-smart people solve problems and pursue opportunities as they arise. He calls it “the knack,” and it has made all the difference to the eight successful start-ups of his career.
Brodsky explores this mind-set every month in Inc. magazine, in the hugely popular column he co-writes with journalist and author Bo Burlingham (best known for his acclaimed book Small Giants). In both their column and now their book, they tell stories about real companies facing real challenges, and show readers how to apply “the knack” to their own businesses.
Brodsky and Burlingham offer essential advice such as:
• Follow the numbers—that’s the best way to spot problems before they become life threatening
• Keep focusing on your real goal--it’s amazingly easy to get sidetracked by secondary concerns
• Don’t get so close to the problem that you lose all perspective Brodsky and Burlingham prove that street smarts and business acumen can be within any entrepreneur’s reach.
Bo Burlingham is editor at large at Inc. magazine. He has also written for Esquire, Harper’s, Mother Jones, and The Boston Globe, among other publications, and is the coauthor, with Jack Stack, of The Great Game of Business and A Stake in the Outcome.
simple language, big wisdom.
评分刚刚看了making ideas happen, rework, 顺手读这个
评分simple language, big wisdom.
评分Norm以简洁又不失幽默的语言回答了创业各个阶段可能遇到的各种问题。希望中文翻译版能保留他那股“野蛮生存”的韵味。
评分刚刚看了making ideas happen, rework, 顺手读这个
在这个时代,财务自由已经成为很多人的向往。 如果要给别人打工还想做到财务自由,除非是做到大企业的金领,基本上是痴人说梦。对于大部分普通人来讲,自我创业是唯一的出路,也就是《穷爸爸、富爸爸》作者说的,脱离EMPLOYEE象限,进入BUSINESS象限和INVESTMENT象...
评分制订商业计划 (1)首先问自己四个问题:①你的目标是什么?②如何达成?③你认为生产和销售需要投入多少成本?④你认为进行销售时会面临什么问题? (2)必须确保有足够的资金来创业,以及资金链足够长。 (3)分析逐月的销售额,确定全年的目标销售额。 (4)确定毛利率。毛...
评分我看了常青写的书评,第一次知道书评应当这样写,也第一次知道读书笔记是这样做,不过感觉这样写笔记也不是太好,因为面面俱到,反而什么都记不住了。 能找到一本好书,很不容易。 很多时候我们都在浪费自已的时间在阅读一些畅销书,而合上以后一无所获。但这本书,我就学到了...
评分在豆瓣开了一个专栏,主要写投资自我管理方面,欢迎关注:http://read.douban.com/column/93927/ - 定价很重要,要综合考虑成本,使得最后有得赚,一般而言,毛利率要高。否则的话,卖多赔多。而创业初期现金流尤其重要。毛利率重要过销售,在毛利率高的情况下,销售得越多越...
评分文风幽默,案例丰富,用十分生活化和简单明了的例子描述了创业初期要注意的各种问题和可能面对的种种挑战,在书中和读者分享了自己如何克服暴躁的性格成为一个深思熟虑的企业家的过程,同时也分享了作者多年商旅生涯中通过一次次实战获得的宝贵经验和经营智慧。 我很喜欢那句...
The Knack pdf epub mobi txt 电子书 下载 2025