克里斯·安德森(Chris Anderson) 自2001年起担任美国《连线》杂志(Wired)总编辑。在他的领导之下,《连线》杂志五度获得“美国国家杂志奖”(National Magazine Award)的提名,并在2005年获得“卓越杂志奖”(General Excellence)金奖。
The New York Times bestselling author heralds the future of business in Free . In his revolutionary bestseller, The Long Tail , Chris Anderson demonstrated how the online marketplace creates niche markets, allowing products and consumers to connect in a way that has never been possible before. Now, in Free , he makes the compelling case that in many instances businesses can profit more from giving things away than they can by charging for them. Far more than a promotional gimmick, Free is a business strategy that may well be essential to a company's survival. The costs associated with the growing online economy are trending toward zero at an incredible rate. Never in the course of human history have the primary inputs to an industrial economy fallen in price so fast and for so long. Just think that in 1961, a single transistor cost $10; now Intel's latest chip has two billion transistors and sells for $300 (or 0.000015 cents per transistor--effectively too cheap to price). The traditional economics of scarcity just don't apply to bandwidth, processing power, and hard-drive storage. Yet this is just one engine behind the new Free, a reality that goes beyond a marketing gimmick or a cross-subsidy. Anderson also points to the growth of the reputation economy; explains different models for unleashing the power of Free; and shows how to compete when your competitors are giving away what you're trying to sell. In Free , Chris Anderson explores this radical idea for the new global economy and demonstrates how this revolutionary price can be harnessed for the benefit of consumers and businesses alike.
多年后再来看,two-sided market理论来解释互联网市场,包括免费现象更清楚。(2015.9) ———————————————————————————————— 感觉作者是要论述互联网经济里的免费,却列举了很多传统的营销手段,我觉得跟互联网不在同一语境。所以最后的总体...
评分先说和这本书内容无关的。读书的重要性对于每个读书的人都有不同的感受。对于我来说,其中一条是能帮助我理解复杂世界背后的规律。当把看似毫无关系的事情用相同的线索串起来的时候,这感觉集中了思考的乐趣——进行抽象一直都是人类喜欢的活动。 回到正题。这本书的几篇推荐...
评分P91页,把电影wall-E,翻译为"<机器人总动员2>,<机器人瓦力>都可以,可译者翻译为<E墙>真不知道说什么~~~(无语), 还有乐部的名字:九寸钉和 收音机头 也挺难为译者的. 译者就一点作家的心态都没有.只为了出版而出版??可笑. 我在想,他们是不是用翻译软件汉化之后就出版了?? 是不...
评分安德森这一本书近300页,其实就讲了一句话——互联网企业的商业模式是免费加收费模式! 这本书就是一个下午翻完记住一句话就可以扔一边的类型,会来写评论是因为受了KK大神的刺激。 今天读《失控》第十二章,发现安德森在今天讲的免费,KK在二十年前就讲...
评分互联网上的免费奇迹 这是人与人之间互惠互利生活方式(+世界恩典)的美妙果实 做好事永远是世界亟需的。但人们在做这样呼吁的时候,可能容易诉诸于道德的寻求,而忽视了一个同样有益的因素,那就是,做好本职工作其实比偶尔帮助别人更可能实现一个世界需要但看起来又不可能...
许可推荐
评分????:匮乏让大规模有价值,充裕让多样化有价值。 ????:未来的商业模式将是免费加收费的策略,免费用来获客,再提供付费增值的服务或者产品。
评分这本audiobook听起来不错
评分一个人人都知道的话题却在Anderson的系统整理和旁征博引中显示了如此的深度和广度。问题是,当免费经济模式的秘密被揭穿后,运用同样模式的企业又如何展开竞争呢?
评分Chris Anderson身先士卒的出了免费的电子版
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