 
			 
				No matter what type of web site or application you’re building, social interaction among the people who use it will be key to its success. They will talk about it, invite their friends, complain, sing its high praises, and dissect it in countless ways. With the right design strategy you can use this social interaction to get people signing up, coming back regularly, and bringing others into the fold. With tons of examples from real-world interfaces and a touch of the underlying social psychology theory, Joshua Porter shows you how to design your next great social web application.
Inside, you’ll discover:
• The real reasons why people participate online and the psychology behind them
• The Usage Lifecycle—or how people use your web application over time
• How to get people past that trickiest of hurdles: sign-up
• What to do when you’ve launched a web application and nobody is using it
• How to analyze the effectiveness of your application screens and flows
• How to grow your social web application from zero users to 1000—and beyond
Designing for the social web is about much more than adding features. It’s about embracing the social interaction of the people who make you successful—and then designing smartly to encourage it.
Joshua Porter 网页设计师、设计顾问、博客写手,从事网站制作十余年。他创办的Bokardo设计公司专注于界面设计、社会化网站及应用设计。他维护着广受欢迎的博客网站Bokardo.com。
邝宇恒 1998年开始成为网虫的80后,热爱互联网,爱折腾,爱分享。好聊天:跟搞技术的聊产品,跟搞产品的聊技术。早期中山大学逸仙时空BBS技术站长,曾在百度任职工程师,经历百度搜藏、空间等产品。目前供职于腾讯公司,主打QQ邮箱。总之,geek一枚。更常被人所知的名字是布丁。
内容上没任何新鲜的,都是这个行业几年下来积累的基本的浅显的常识,但还是推荐每一个从业者看看,无论工作经验多寡。 因为很多东西你确实知道也确实熟悉,但往往未必真的有切身体会、实践中会不经意地忽视,那么这本书就可能提醒到你。即使只有一句话对你有所帮助,也对得起...
评分1.Amazon.com 亚马逊效应 2.Lewin等式 3.facebook.com myspace.com wikipedia.org blogger.com youtube.com 社会化网站比较 4.AOF方法 Activity专注首要活动 Object辨识交互对象 Feature选择核心功能 5.辨识首要活动 amazon购物 netflix租赁电影 monster找工作 basecamp管理项...
评分许多人做产品,恨不得自己的网站能提供所有用户想到和想不到的功能,恨不得用户来到自己网站就能满足其一切需求, 这是个功能泛滥的时代。最后的结果就是网站是四不像。AOF方法很有启发意义。 +AOF方法 (A:activty O:object F:features 活动-对象-功能) +A:activty -...
评分不得不说,对于一本书,名字是非常重要的。 很多好书都有很大的可能因为名字渣渣就错过了。。例如“高效能人士的七个习惯”、“与‘众’不同心理学”。。。看名字就觉得这不会是本好书~然后如果你真的认真去看的话,就会发现这书真心不错~ 最近相公准备做一个小众社会化网站~...
有很多观点很精彩,方法很详细可执行度高
评分sns
评分Chapter 7 is bit of weak. But the rest is just fascinating.
评分有很多观点很精彩,方法很详细可执行度高
评分Chapter 7 is bit of weak. But the rest is just fascinating.
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