具體描述
Journalist Leander Kahney reveals how CEO Tim Cook has led Apple to astronomical success after the death of Steve Jobs in 2011.
The death of Steve Jobs left a gaping void at one of the most innovative companies of all time. Jobs wasn't merely Apple's iconic founder and CEO; he was the living embodiment of a global megabrand. It was hard to imagine that anyone could fill his shoes--especially not Tim Cook, the intensely private executive who many thought of as Apple's "operations drone."
But seven years later, as journalist Leander Kahney reveals in this definitive book, things at Apple couldn't be better. Its stock has nearly tripled, making it the world's first trillion dollar company. Under Cook's principled leadership, Apple is pushing hard into renewable energy, labor and environmentally-friendly supply chains, user privacy, and highly-recyclable products. From the massive growth of the iPhone to lesser-known victories like the Apple Watch, Cook is leading Apple to a new era of success.
Drawing on access with several Apple insiders, Kahney tells the inspiring story of how one man attempted to replace someone irreplacable, and--through strong, humane leadership, supply chain savvy, and a commitment to his values--succeeded more than anyone had thought possible.
著者簡介
Leander Kahney, the bestselling author of Inside Steve's Brain, Jony Ive and Cult of Mac, has covered Apple for more than a dozen years. He is the former news editor of Wired.com, and now the editor of CultofMac.com.
圖書目錄
讀後感
本书的作者之前还写过《乔纳森传》，和那本书一样，本书对于蒂姆·库克个人的挖掘少之又少，叙述趋于扁平化，更多是讲述2012年以后苹果公司的发展史。作为人物传记其实是不合格的，但对于想了解更多关于苹果公司的人来说，还是有一定价值的。 回到蒂姆·库克本身，我个人是很欣...
評分 評分 評分总体来讲，这本书类似于苹果的公关宣传和库克的相关新闻整理。 本书可以分为两个阶段：库克加入苹果之前和加入苹果之后。总体来看，库克是一个极其自律、长期努力的人物。 加入苹果之前，库克在 IBM 连续 12 年被评为最佳员工，是被公司认为“从不睡觉、极其可靠”的人物。同时...
評分用戶評價
Who lives, who dies, who tells your story?
评分LOL還能對這種書說什麼。
评分有一點點cook吹，幸好我是果粉（
评分good to understand the different leading style between Tim and Jobs, good to learn apple history in recent 20 years, good to learn operation can create great results
评分3.5/5.0 If Jobs made Apple great, Cook is pushing it further.
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