图书标签: 战略 strategy 商业 万维钢推荐 精英日课第二季 工业设计 成功科学 思维
发表于2024-12-23
Strategy Beyond the Hockey Stick pdf epub mobi txt 电子书 下载 2024
Beat the odds with a bold strategy
We’ve all seen hockey stick business plans before. A future where results sail confidently upward, but with a dip coinciding with next year’s budget.
CEOs usually rely on their experience and business smarts to figure out which of those hockey sticks are real, and which are fake. But all too often getting to a “yes,” competing for resources, and striving to claim credit, cloud the hard decisions. Another strategy framework? No thanks, we already have plenty of those, and they don’t fix the real problem: the social dynamics in your strategy room.
Mining the data from thousands of large companies, McKinsey Partners Chris Bradley, Martin Hirt and Sven Smit open the windows of that room, and bring an “outside view.” They found three discrete groups of companies: the bottom quintile with massive economic losses; the long, flat, middle 60 percent with practically no economic profit; and the top 20 percent to whom all the value accrues.
Some companies do achieve real hockey stick performance: but just 1-in-12 jump from the middle tier to the top over a ten year period. This does not happen by magic—there is an empirically-backed science to improve your odds of success by capitalizing on your endowment, riding the right trends, and most importantly, making a few big moves.
To make these big moves happen, you’re going to have to break through inertia, gamesmanship and risk aversion. You’re going to have to mitigate human biases and manage group dynamics. Eight practical shifts can help you do this, and unlock bigger, bolder, better strategies.
This is not another by-the-book approach to strategy. It’s not another trudge through frameworks or small-scale case studies promising a secret formula for success. It’s an irreverent, fact-driven, and humorous take on the real world of strategic decision making.
SVEN SMIT is a Senior Partner in Amsterdam. He leads McKinsey Western Europe and, before that, led McKinsey's Strategy Practice. He is the co-author of the bestselling book Granularity of Growth.
MARTIN HIRT is a Senior Partner in Greater China. He leads McKinsey's Global Strategy & Corporate Finance Practice.
CHRIS BRADLEY is a Partner in Sydney. He leads McKinsey's Business Strategy service line.
两个问题,我看了好多战略的书,从来没有一本让我觉得有使用价值的,然后,这本书写的也看不下去。
评分两个问题,我看了好多战略的书,从来没有一本让我觉得有使用价值的,然后,这本书写的也看不下去。
评分写得很有趣,以后会经常翻翻。内容上并不是系统性的专著,相反包括不少显而易见的常识,但这些常识被换个角度阐述往往显得更有启迪。
评分同属于"懂得了很多道理却过不好这一生"系列。全书逻辑结构不太清楚,废话略多,但是观点独到案例详实,真想给它捋捋顺…
评分精英日课笔记:所谓战略,就是选择方向,集中力量,做几件能让你在利益分配曲线上有一个更好的位置的,大事。 *** 但是你从战略角度考虑,集中力量的本质,其实是有选择的投入,也可以说是有选择的放弃。在这个方向上集中力量,就意味着要放弃那个方向。 动永远比不动好,集中比分散好,人生在于放弃和集中
你或许在讨论一个为期5年的战略,但大家都知道,真正重要的是第一年的预算。多数管理者都会努力为来年确保资源,同时尽可能的推迟这些投资回报的考核时限——毕竟推迟到让人们忘记最初的承诺,或者他们自己已经调到其他岗位。毕竟,就算最成功的商业领袖也是人。 战略办公室的...
评分三位作者是麦肯锡战略业务的领导者。本书是他们的一个费时费力的针对企业成长的研究结果。 作者们先是在书中指出了许多企业在制定战略过程中的种种弊病。这一部分有不少幽默和讽刺。全书有不少幽默插图。 随后作者们给出他们的解决方案。他们分析了2393家全球企业在2004-2014这...
评分你或许在讨论一个为期5年的战略,但大家都知道,真正重要的是第一年的预算。多数管理者都会努力为来年确保资源,同时尽可能的推迟这些投资回报的考核时限——毕竟推迟到让人们忘记最初的承诺,或者他们自己已经调到其他岗位。毕竟,就算最成功的商业领袖也是人。 战略办公室的...
Strategy Beyond the Hockey Stick pdf epub mobi txt 电子书 下载 2024