Persuasion pdf epub mobi txt 电子书下载 2024

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O'Keefe, Daniel

Sage Publications

2002-1

384

$ 96.05

Pap

9780761925392

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发表于2024-11-13

Persuasion epub 下载 mobi 下载 pdf 下载 txt 电子书下载 2024

Persuasion pdf epub mobi txt 电子书下载 2024

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The Second Edition of this important book continues to provide a thorough and critical treatment of persuasion theory and research. Daniel J O'Keefe combines a discussion of research on the production of persuasive messages with more traditional research on the study of message effects. The book: * Provides a summary of relevant research literature in persuasion * Includes suggestions for how to avoid premature generalizations from limited research evidence * Presents detailed discussions on important theoretical and methodological questions. The new edition contains more coverage of the theory of reasoned action, a new chapter on functional approaches to attitude, a new chapter on behavioural change, and new material on persuasive campaigns. The research citations and examples are also updated.

Persuasion 下载 mobi epub pdf txt 电子书