Advertising by Design pdf epub mobi txt 电子书 下载 2024


Advertising by Design

简体网页||繁体网页
Robin Landa
Wiley
2004-06-09
256
USD 50.00
Paperback
9780471428978

图书标签: Advertising   


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发表于2024-12-24

Advertising by Design epub 下载 mobi 下载 pdf 下载 txt 电子书 下载 2024

Advertising by Design epub 下载 mobi 下载 pdf 下载 txt 电子书 下载 2024

Advertising by Design pdf epub mobi txt 电子书 下载 2024



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This is a complete guide to the process behind effective advertising design. "Advertising by Design" is a brilliantly accessible approach to the creative process behind effective, memorable advertising. This full color text provides a highly illustrative, behind the scenes look at developing successful ads for a variety of media including print, television, online, and guerrilla advertisements empowering students to find creative solutions. "Advertising by Design" encourages students to push past the obvious design choices to find the big idea! Dozens of celebrated ad campaigns demonstrate such concepts as the visual and verbal relationship, visual metaphors, creating unified campaigns, and many others. Fully supplemented with interviews from esteemed creative directors and chapters on developing imaginative ideas, copywriting, and advertising history, "Advertising by Design" is a perfect text for beginning and intermediate advertising design courses and core courses in all visual communications programs that incorporate advertising concepts and design strategies.

Advertising by Design 下载 mobi epub pdf txt 电子书

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