Synopsis

"Print and Production Finishes for Brochures and Catalogs" offers graphic designers an indispensable practical guide to creating innovative brochures and catalogues. Extensive, inspirational showcases, from areas as diverse as high fashion and mail order, reveal how the best in the business combine effective and innovative techniques and materials to convey clients' brand messages. "Print and Production Finishes for Brochures and Catalogues" also gives designers a clear understanding of print and production processes. Roger Fawcett-Tang - an award-winning designer with a reputation for clean, understated typography, attention to detail and logical organization of information and imagery - offers clear, informed advice and step-by-step commentary on how the featured work has been achieved. He encourages readers to positively re-evaluate their designs and enables them to work proactively with clients and manufacturers alike to achieve the best possible products. "Print and Production Finishes for Brochures and Catalogues" is an essential resource for graphic designers and students, advertising and marketing professionals, as well as clients - it is both the inspiration and the how-to in the production of topnotch catalogues and brochures that stand out from the crowd.