圖書標籤: 藝術管理 creative arts Marketing 音樂 英文原版 藝術與公眾 藝術
发表于2024-11-27
Creative Arts Marketing pdf epub mobi txt 電子書 下載 2024
As a comprehensive overview of all aspects of marketing in the sector, "Creative Arts Marketing" remains unrivalled, and in addition, this edition gives new coverage of - current knowledge and best practice about marketing and advertising through new media; the impact of Relationship Marketing techniques; a wholly revised and enhanced set of cases; and entirely revised and updated data on the arts 'industry'. "Creative Arts Marketing" reflects the diversity of the arts world in its wide ranging analysis of how different marketing techniques have worked for a diverse range of arts organizations. As such it is an invaluable text for both students and arts managers. It is a revised and completely updated new edition of a highly successful specialist marketing title. It offers practical integration of theory and marketing best practice for the arts sector. It is packed with new and updated examples, cases and vignettes.
關於創意類市場營銷,講得很全麵
評分關於創意類市場營銷,講得很全麵
評分關於創意類市場營銷,講得很全麵
評分關於創意類市場營銷,講得很全麵
評分關於創意類市場營銷,講得很全麵
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評分
評分
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Creative Arts Marketing pdf epub mobi txt 電子書 下載 2024