The Case for B2B Branding pdf epub mobi txt 电子书下载 2024

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Lamons, Bob

Thomson Learning College

2005-8

240

$ 33.84

HRD

9780324398656

图书标签: 市场营销 marketing B2B品牌管理 B2B

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发表于2024-11-27

The Case for B2B Branding epub 下载 mobi 下载 pdf 下载 txt 电子书下载 2024

The Case for B2B Branding pdf epub mobi txt 电子书下载 2024

图书描述

THE CASE FOR B2B BRANDING: PULLING AWAY FROM THE BUSINESS-TO-BUSINESS PACK takes an in-depth look at more than 20 companies with enviable branding track records, allowing you to learn from industry's best. It also delivers an effective seven-step process for developing a strong brand in the business-to-business segment. While competition increases, product differences are fading. Backed by relevant examples and intriguing case histories,this book illustrates the need for branding to be a fundamental business strategy. This thought-provoking, case-filled book is packed with practical insights, illustrations, tips, and tools you can immediately put into action to create stronger, more valuable brands.

The Case for B2B Branding 下载 mobi epub pdf txt 电子书