Global Marketing Management (7th Edition) pdf epub mobi txt 电子书下载 2024

☆☆☆☆☆
简体网页||繁体网页

Warren J. Keegan

Prentice Hall

2001-07-23

617

USD 185.33

Paperback

9780130332714

图书标签: 商业 marketing

喜欢 Global Marketing Management (7th Edition) 的读者还喜欢

下载链接在页面底部

点击这里下载

facebook linkedin mastodon messenger pinterest reddit telegram twitter viber vkontakte whatsapp 复制链接

想要找书就要到小哈图书下载中心

qciss.net

立刻按 ctrl+D收藏本页

你会得到大惊喜!!

发表于2024-12-25

Global Marketing Management (7th Edition) epub 下载 mobi 下载 pdf 下载 txt 电子书下载 2024

Global Marketing Management (7th Edition) pdf epub mobi txt 电子书下载 2024

图书描述

This leading book in international marketing features comprehensive cases that cover consumer, industrial, low tech and high tech, product and services marketing. Specific chapter topics examine the global economic environment; the social and cultural environment; the political, legal, and regulatory environments; global customers; global marketing information systems and research; global targeting, segmenting and positioning; entry and expansion strategies: marketing and sourcing; cooperation and global strategic partnerships; competitive analysis and strategy; product decisions; pricing decisions; channels and physical distribution; global advertising; promotion: personal selling, public relations, sales promotion, direct marketing, trade shows, sponsorship; global e-marketing; planning, leading, organizing, and monitoring the global marketing effort; and the future of global marketing. For individuals interested in a career in marketing.

Global Marketing Management (7th Edition) 下载 mobi epub pdf txt 电子书