Total Relationship Marketing pdf epub mobi txt 電子書下載 2024

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Gummesson, Evert

Butterworth-Heinemann

2002-10

350

$ 57.57

Pap

9780750654074

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发表于2024-11-10

Total Relationship Marketing epub 下載 mobi 下載 pdf 下載 txt 電子書下載 2024

Total Relationship Marketing pdf epub mobi txt 電子書下載 2024

圖書描述

"Total Relationship Marketing" provides a genuinely unique new view of the meaning of marketing management and a complete introduction to the rapidly evolving field of relationship marketing. A major contribution to marketing thought internationally, this new edition of Gummesson's seminal title presents a powerful and in depth analysis of modern relationship marketing. Highly informative, practical in style, and packed with examples and cases from real companies, it is an essential resource for all serious marketing practitioners as well as both undergraduate and postgraduate students. Customer Relationship Management (CRM) is a key feature throughout this newly revised edition Comprehensive coverage on the Internet, e-Business and one-to one marketing New examples, cases, concepts and references have been added to aid the reader.

Total Relationship Marketing 下載 mobi epub pdf txt 電子書