Market-led Strategic Change pdf epub mobi txt 电子书 下载 2024


Market-led Strategic Change

简体网页||繁体网页
Nigel F. Piercy
Butterworth-Heinemann
2001-12
551
54.95
Pap
9780750652254

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发表于2024-11-29

Market-led Strategic Change epub 下载 mobi 下载 pdf 下载 txt 电子书 下载 2024

Market-led Strategic Change epub 下载 mobi 下载 pdf 下载 txt 电子书 下载 2024

Market-led Strategic Change pdf epub mobi txt 电子书 下载 2024



图书描述

The third edition of "Market-Led Strategic Change" builds on the massive success of the previous two editions, popular with lecturers and students alike, presenting an innovative approach to solving an old problem: making marketing happen! In his witty and direct style, Nigel Piercy has radically updated this seminal text, popular with managers, students, and lecturers alike, to take into account the most recent developments in the field. With a central focus on customer value and creative strategic thinking, he fully evaluates the impact of electronic business on marketing and sales strategy, and stresses the goal of totally integrated marketing to deliver superior customer value. "Reality Checks" throughout the text challenge the reader to be realistic and pragmatic.The book confronts the critical issues now faced in strategic marketing: escalating customer demands driving the imperative for superior value; totally integrated marketing to deliver customer value; the profound impact of electronic business on customer relationships; and, managing processes like planning and budgeting to achieve effective implementation. At once pragmatic, cutting-edge and thought-provoking, "Market-Led Strategic Change" is essential reading for all managers, students and lecturers seeking a definitive guide to the demands and challenges of strategic marketing in the 21st century. With hugely successful previous editions, it is thoroughly updated with and new cases. It features 'Reality Checks' in each chapter to encourage pragmatic mindset.

Market-led Strategic Change 下载 mobi epub pdf txt 电子书

著者简介

Professor Nigel F.Piercy is one of the best-known business school academics in marketing and strategy in the UK. He is Professor of Marketing and Strategy at Warwick University.


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Market-led Strategic Change pdf epub mobi txt 电子书 下载
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a very useful and readable book

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a very useful and readable book

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a very useful and readable book

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a very useful and readable book

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a very useful and readable book

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Market-led Strategic Change pdf epub mobi txt 电子书 下载 2024


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