this book is designed as a practical reference source for creators and users of intellectual property (ip), directing them towards the best of current thinking and practice in building and developing a cost-effective portfolio of rights. every year, the patent office receives over 30,000 patent applications and 34,000 trade mark applications. the potential for creating value from ideas, brands, designs and processes has never been greater. but neither has the speed at which innovation and creativity can be replicated around the world. organizations need to find ways of keeping ahead of their rivals. to this end, the process of defining and protecting ip is becoming a mainstream activity with as much future impact as finance or marketing. ip protection can be equally important in securing the distinctive know-how and identity on which an organization is based. a handbook of intellectual property management is a practical source of advice and reference filled with contributions from leading innovators and top patent and trade mark attorneys on a range of topics, including: the value of ip eu versus us brand identities buying and selling rights building an ip team start-ups and spin-outs acquisitions, flotation and liquidation manufacturing and creative industries consumer goods and financial services patents, trade marks, copyright and design rights action against counterfeiting, piracy and competitors
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