To Pixar and Beyond

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出版者:Houghton Mifflin Harcourt
作者:Lawrence Levy
出品人:
页数:272
译者:
出版时间:2016-11-1
价格:USD 27.00
装帧:Hardcover
isbn号码:9780544734142
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具体描述

The never-before-told story of Pixar's improbable success.

“Hi, Lawrence?” the caller asked. “This is Steve Jobs. I saw your picture in a magazine a few years ago and thought we’d work together someday.”

After Steve Jobs was unceremoniously dismissed from Apple, he turned his attention to a little-known graphics art company that he owned called Pixar.

One day, out of the blue, Jobs called Lawrence Levy, a Harvard-trained lawyer and Silicon Valley executive to whom he had never spoken before, in the hope of persuading Levy to help him get Pixar on the right track.

What Levy found in Pixar was a company on the verge of failure. To Pixar and Beyond is the extraordinary story of what happened next: How Levy, working closely with Jobs and the Pixar team, produced and implemented a highly improbable roadmap that transformed the sleepy graphics art studio into one of Hollywood’s greatest success stories.

Set in the worlds of Silicon Valley and Hollywood, the book takes readers inside Pixar, Disney, law firms, and investment banks. It provides an up-close, first-hand account of Pixar’s stunning ascent, how it took risks, Levy’s enduring collaboration and friendship with Jobs, and how Levy came to see in Pixar deeper parallels that apply to all aspects of our lives.

作者简介

LAWRENCE LEVY is a Silicon Valley lawyer and executive hired by Steve Jobs in 1994 as CFO and member of the Office of the President of Pixar Animation Studios. He was responsible for Pixar's business strategy and IPO and guided Pixar's transformation from a money-losing graphics company into a multibillion-dollar entertainment studio. He later joined Pixar's board of directors. He then left corporate life to study Eastern philosophy and meditation and their relevance to modern life. He now writes and teaches on this topic and cofounded Juniper Foundation to pursue this work. Originally from London, England, he earned degrees from Indiana University and Harvard Law School. He lives with his wife, Hillary, in Palo Alto, California.

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极其难得的 CFO 第一视角的亲历记叙,笔触相当平实易读,未见影响受众范围的高深壁垒。是本结实的好书。遗憾的是没有讨论在位期间的任何「失误」,第一人称一直在做「对」的事情(或许事实的确如此)。写作本身略可挑些刺:整体框架较为平淡,西式的呼应和包袱几乎没有,叙述的展开依靠加工的对白为主,有若干处前后重复赘述(例如 Sarah Staff 开车接送他),心想难道编辑都没有注意到么。故事性很强,但由于整体篇幅不大,不免有种几篇 blog 或者商业期刊专题就足以讲完的感觉。有意思的几点:作者尤其痴迷于使用「usher」这个词;最近读的两本书都提到 22 这个神奇的 IPO 价格(AAPL,NKE,PIXR);Acknowledgements 里提到 Lisa 鼓励他将此成书,就是那个 Lisa。

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最后的Middle Way拔高不足,故事比较好读,虽然刚开始面临的困难重重,但是出战略太顺利,turnaround写得太轻而易举

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最后的Middle Way拔高不足,故事比较好读,虽然刚开始面临的困难重重,但是出战略太顺利,turnaround写得太轻而易举

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A fascinating story about Pixar, business, working with Jobs, and life.

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最后的Middle Way拔高不足,故事比较好读,虽然刚开始面临的困难重重,但是出战略太顺利,turnaround写得太轻而易举

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