The never-before-told story of Pixar's improbable success.
“Hi, Lawrence?” the caller asked. “This is Steve Jobs. I saw your picture in a magazine a few years ago and thought we’d work together someday.”
After Steve Jobs was unceremoniously dismissed from Apple, he turned his attention to a little-known graphics art company that he owned called Pixar.
One day, out of the blue, Jobs called Lawrence Levy, a Harvard-trained lawyer and Silicon Valley executive to whom he had never spoken before, in the hope of persuading Levy to help him get Pixar on the right track.
What Levy found in Pixar was a company on the verge of failure. To Pixar and Beyond is the extraordinary story of what happened next: How Levy, working closely with Jobs and the Pixar team, produced and implemented a highly improbable roadmap that transformed the sleepy graphics art studio into one of Hollywood’s greatest success stories.
Set in the worlds of Silicon Valley and Hollywood, the book takes readers inside Pixar, Disney, law firms, and investment banks. It provides an up-close, first-hand account of Pixar’s stunning ascent, how it took risks, Levy’s enduring collaboration and friendship with Jobs, and how Levy came to see in Pixar deeper parallels that apply to all aspects of our lives.
LAWRENCE LEVY is a Silicon Valley lawyer and executive hired by Steve Jobs in 1994 as CFO and member of the Office of the President of Pixar Animation Studios. He was responsible for Pixar's business strategy and IPO and guided Pixar's transformation from a money-losing graphics company into a multibillion-dollar entertainment studio. He later joined Pixar's board of directors. He then left corporate life to study Eastern philosophy and meditation and their relevance to modern life. He now writes and teaches on this topic and cofounded Juniper Foundation to pursue this work. Originally from London, England, he earned degrees from Indiana University and Harvard Law School. He lives with his wife, Hillary, in Palo Alto, California.
上本书看完了沃尔特·艾萨克森的《乔布斯传》,对Pixar产生了兴趣刚好在微信读书看到有微信朋友在读《孵化皮克斯》,于是翻开之后几乎停不下来。每天晚上翻看,终于在周末看完了。通过这本书我涨了很多姿势。 首先是关于IPO上市,劳伦斯空降到皮克斯的第一个大任务就是上市,董...
评分 评分 评分 评分非常喜欢看迪士尼的动画片,常常会在开头看到一个可爱的小台灯跳、跳、跳,像是在努力拉开一场盛宴的帷幕,很憨、很可爱,但从未探究它旁边的字母及其代表的含义。 书中以非电影创作人员的角度讲述皮克斯成功的背后故事,如果没有这些幕后人员的疯狂的想法和抉择,恐怕 ...
A fascinating story about Pixar, business, working with Jobs, and life.
评分前三章写to Pixar就够了...
评分比较好奇Ed Catmull的Creativity, Inc的书中为何对Lawrence Levy只字未提。从这本Levy的书可以从Finance的角度了解Pixar在1995年之后的发展历程。
评分极其难得的 CFO 第一视角的亲历记叙,笔触相当平实易读,未见影响受众范围的高深壁垒。是本结实的好书。遗憾的是没有讨论在位期间的任何「失误」,第一人称一直在做「对」的事情(或许事实的确如此)。写作本身略可挑些刺:整体框架较为平淡,西式的呼应和包袱几乎没有,叙述的展开依靠加工的对白为主,有若干处前后重复赘述(例如 Sarah Staff 开车接送他),心想难道编辑都没有注意到么。故事性很强,但由于整体篇幅不大,不免有种几篇 blog 或者商业期刊专题就足以讲完的感觉。有意思的几点:作者尤其痴迷于使用「usher」这个词;最近读的两本书都提到 22 这个神奇的 IPO 价格(AAPL,NKE,PIXR);Acknowledgements 里提到 Lisa 鼓励他将此成书,就是那个 Lisa。
评分[有声书] 很精彩的一本书,来自Pixar前CFO,Lawrence Levy,记录了94年由Steve Jobs的一通电话邀请开始的Pixar之路:支持主创团队的Toy Story制作,让Pixar上市,Toy Story巨大成功之后的与迪士尼的“谈判”(修改合作条款,以让Pixar树立自己的品牌等等),以及05年前后将Pixar卖给迪士尼却依然保持Pixar在创作上的独立性。之前读Pixar CEO,Ed Catmull的Creativity Inc时就觉得Pixar不简单,这次从商业角度更加了解到了Pixar的巨大成功需要多少人的共同努力。Levy后来追随自己的兴趣,研究起了哲学、冥想等和现代社会的接轨。Levy也提到了Pixar的十年给Jobs回归并重启Apple打的重要基础。
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