图书标签: 传记 英文原版 商业 人物传记 nike 创业 耐克 美国
发表于2024-10-02
Shoe Dog pdf epub mobi txt 电子书 下载 2024
In this candid and riveting memoir, for the first time ever, Nike founder and CEO Phil Knight shares the inside story of the company’s early days as an intrepid start-up and its evolution into one of the world’s most iconic, game-changing, and profitable brands.
In 1962, fresh out of business school, Phil Knight borrowed $50 from his father and created a company with a simple mission: import high-quality, low-cost athletic shoes from Japan. Selling the shoes from the trunk of his lime green Plymouth Valiant, Knight grossed $8,000 his first year. Today, Nike’s annual sales top $30 billion. In an age of startups, Nike is the ne plus ultra of all startups, and the swoosh has become a revolutionary, globe-spanning icon, one of the most ubiquitous and recognizable symbols in the world today.
But Knight, the man behind the swoosh, has always remained a mystery. Now, for the first time, in a memoir that is candid, humble, gutsy, and wry, he tells his story, beginning with his crossroads moment. At 24, after backpacking around the world, he decided to take the unconventional path, to start his own business—a business that would be dynamic, different.
Knight details the many risks and daunting setbacks that stood between him and his dream—along with his early triumphs. Above all, he recalls the formative relationships with his first partners and employees, a ragtag group of misfits and seekers who became a tight-knit band of brothers. Together, harnessing the transcendent power of a shared mission, and a deep belief in the spirit of sport, they built a brand that changed everything.
One of the world’s most influential business executives, Phil Knight is the founder of NIKE, Inc. He served as CEO of the company from 1964 to 2004 and continues to this day as Board Chairman. He lives in Oregon with his wife Penny.
看巴菲特 2016 年的 Annual Letter to Berkshire Hathaway Shareholders,末尾力荐了这本 Shoe Dog。读下来,创业初期欺骗日本公司的行为,面临各种问题时的纠结无助,甚至泡自己老婆的过程,都写地很清楚。少见的感觉诚恳的自传。
评分Very honored to have read this at the beginning of my Swoosh journey.
评分上班路上听到Phil Knight说二儿子出生,自己第一反应是有了a pair of sons的时候直接笑出声来,真真是shoe dog.
评分武元甲啥时候打败过中国人了……
评分耐克创始人回忆录,一群shoe dogs的坚持成就了今日的耐克。耐克前18年是跌宕起伏的18年,与鬼冢虎的恩恩怨怨,与银行的博弈现金流的枯竭,甚至遇到政治阻力,精彩纷呈。1962年,奈特先生去日本Kobe(神户)与鬼冢株式会社谈判代理Tiger牌运动鞋事宜,后来科比和老虎都成为耐克最具影响力的代言人,冥冥之中有天意
懦夫从不启程,弱者死于路中,只剩我们前行 2020年的第二本书,给了曾经在2019年就已经放到kindle里的这本《鞋狗》,听着久石让的Summer来回顾Phil Knight书写的历史。 打破陈规者,人恒敬之 这本书推荐阅读,一者买了这些耐克鞋,耐克的衣服,读读这本书,也算是给自己一个交...
评分刚入广告行业的时候,拼命地通过案例了解所有的名词,什么是Cosumer insight,什么是Proposition,什么是Slogan,特别是Slogan,每个企业主都想要那么一款“响亮的,大气的,朗朗上口的“slogan. 作为案例,学习了这句著名的“Just do it"。听上去很简单,也很响亮,不是吗?人人...
评分Phil is blessed to build a formidable team, he and the team members are both have inborn need to prove themselves. A business professor who studied NIKE used to point out that ”If one manager at a company can think tactically and strategically, that compan...
Shoe Dog pdf epub mobi txt 电子书 下载 2024