Logo Modernism pdf epub mobi txt 電子書 下載 2024


Logo Modernism

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Jens Müller
Taschen
2015-11-10
432
USD 69.99
Hardcover
9783836545303

圖書標籤: 設計  logo  平麵設計  品牌設計  〖工具書〗  英文原版  符號  英文   


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发表于2024-12-23

Logo Modernism epub 下載 mobi 下載 pdf 下載 txt 電子書 下載 2024

Logo Modernism epub 下載 mobi 下載 pdf 下載 txt 電子書 下載 2024

Logo Modernism pdf epub mobi txt 電子書 下載 2024



圖書描述

Brand new: An unprecedented catalog of modern trademarks

Modernist aesthetics in architecture, art, and product design are familiar to many. In soaring glass structures or minimalist canvases, we recognize a time of vast technological advance which affirmed the power of human beings to reshape their environment and to break, radically, from the conventions or constraints of the past. Less well-known, but no less fascinating, is the distillation of modernism in graphic design.

This unprecedented TASCHEN publication, authored by Jens Müller, brings together approximately 6,000 trademarks, focused on the period 1940–1980, to examine how modernist attitudes and imperatives gave birth to corporate identity. Ranging from media outfits to retail giants, airlines to art galleries, the sweeping survey is organized into three design-orientated chapters: Geometric, Effect, and Typographic. Each chapter is then sub-divided into form and style led sections such as alphabet, overlay, dots and squares.

Alongside the comprehensive catalog, the book features an introduction from Jens Müller on the history of logos, and an essay by R. Roger Remington on modernism and graphic design. Eight designer profiles and eight instructive case studies are also included, with a detailed look at the life and work of such luminaries as Paul Rand, Yusaku Kamekura, and Anton Stankowski, and at such significant projects as Fiat, The Daiei Inc., and the Mexico Olympic Games of 1968. An unrivaled resource for graphic designers, advertisers, and branding specialists, Logo Modernism is equally fascinating to anyone interested in social, cultural, and corporate history, and in the sheer persuasive power of image and form.

Text in English, French, and German

Logo Modernism 下載 mobi epub pdf txt 電子書

著者簡介

Jens Müller was born in Koblenz, Germany in 1982 and studied graphic design in Düsseldorf. Recipient of numerous national and international design awards, Müller is Creative Director of optik design studio in Düsseldorf, and editor of the A5 book series on graphic design history. He teaches graphic design history and editorial design as a visiting lecturer at the Peter Behrens School of Arts, University of Applied Sciences Düsseldorf.

R. Roger Remington is Vignelli Distinguished Professor of Design at the Vignelli Center for Design Studies, Rochester Institute of Technology, New York. He has lectured and written extensively on the history of graphic design, including Nine Pioneers in American Graphic Design and Design and Science: The Life and Work of Will Burtin and has been reocgnized by the RIT Eisenhart Award for Outstanding Teaching and the Trustees Lifetime Achievement Award for Scholarship in Graphic Design.


圖書目錄


Logo Modernism pdf epub mobi txt 電子書 下載
想要找書就要到 小哈圖書下載中心
立刻按 ctrl+D收藏本頁
你會得到大驚喜!!

用戶評價

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可愛

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好書

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很工具的書,基本形都囊括瞭。

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大部分是四五十年前的LOGO

讀後感

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