Public Communication Campaigns pdf epub mobi txt 电子书下载 2024

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Rice, Ronald E. (EDT)/ Atkin, Charles K. (EDT)

Sage Pubns

2000-11

440

$ 85.88

Pap

9780761922063

图书标签: IMC 传播学 public economics comm

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发表于2024-11-23

Public Communication Campaigns epub 下载 mobi 下载 pdf 下载 txt 电子书下载 2024

Public Communication Campaigns pdf epub mobi txt 电子书下载 2024

图书描述

In this fully revised and expanded Third Edition, Rice and Katz provide readers with a comprehensive, up-to-date look into the field of public communication campaigns. Largely rewritten to reflect the latest theories and research, this text continues in the tradition of ongoing improvement and expansion into new areas. This Third Edition contains several new features. First, an expanded "sampler" section including more recent, intriguing and controversial campaigns has been added. Second, more attention is given to specific practical implications and evaluation of campaigns, using examples from both AIDS and anti-drug campaigns. Third, the book's final section introduces a variety of recent campaign dimensions including community-oriented campaigns, entertainment-education campaigns, and Internet//Web-based campaigns. This volume will be a valuable resource for both students and researchers in the fields of communication, journalism, public relations, mass media, advertising, and public health programs.

Public Communication Campaigns 下载 mobi epub pdf txt 电子书