圖書標籤: 文案 廣告 廣告書 創意 營銷 advertising 英文原版 AD
发表于2024-11-22
Hey, Whipple, Squeeze This pdf epub mobi txt 電子書 下載 2024
In this new edition of the irreverent, celebrated bestseller, master copywriter Luke Sullivan looks at the history of advertising, from the good, to the bad, to the ugly. Updated to cover online advertising, this edition gives you the best advertising guidance for traditional media and all the possibilities of new media and technologies. You’ll learn why bad ads sometimes work, why great ads fail, and how you can balance creative work with the mandate to sell.
Fabulous. Highly recommend for anyone interested in all kinds of creative writing
評分廣告這種東西太基於文化,非母語人士閱讀睏難
評分上學期老師要求讀的 這個寒假又讀瞭一遍 很有用的廣告教材
評分Fabulous. Highly recommend for anyone interested in all kinds of creative writing
評分Who doesn't hate Whipple ?
被人吹捧的吓死我了,以为我落后到封建社会去了,细看下来,聊了很多细节问题,也侃了很多实在的问题,学到了些东西,但是也没有太太深入的学习到什么吧······看过,然后飘过·····
評分《文案发烧》读起来并不无聊,幽默与玩笑会参杂其中。 读中外与专业知识相关的书籍,发现一个特点,中国的书籍包含的信息多,一般是编者整合的内容,而语言也较为正式;外国的书籍说得比较通俗易懂,好像一个坐在你前面的朋友在和你讲话,教你知识。当然,我读的是...
Hey, Whipple, Squeeze This pdf epub mobi txt 電子書 下載 2024