Corporate Information Strategy and Management pdf epub mobi txt 电子书 下载 2025
- 信息战略
- 管理战略
- 企业信息管理
- 竞争优势
- 数字化转型
- 信息技术
- 战略规划
- 商业智能
- 数据分析
- 企业管理
具体描述
Corporate Information Strategy and Management: Text and Cases 7/e by Applegate, Austin and McFarlan is written for students and managers who desire an overview of contemporary information systems technology management. It explains the relevant issues of effective management of information services activities and highlights the areas of greatest potential application of the technology. No assumptions are made concerning the reader’s experience with IT, though it is presumed that the reader has some course work or work experience in administration and/or management. This text is comprised of an extensive collection of Harvard Business cases devoted to Information Technology.
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