国际商务误区 Blunders in International Business pdf epub mobi txt 电子书下载 2024

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Ricks, David A.

Blackwell Pub

2006-3

182

226.00元

Pap

9781405134927

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发表于2024-09-22

国际商务误区 Blunders in International Business epub 下载 mobi 下载 pdf 下载 txt 电子书下载 2024

国际商务误区 Blunders in International Business pdf epub mobi txt 电子书下载 2024

图书描述

This new edition of "Blunders in International Business" is significantly updated and revised, full of interesting anecdotes, including dozens of new international business blunders. David Ricks has uncovered many informative and entertaining blunders that will make this book hard to put down. This book features blunders from well-known corporations American Express, McDonalds, Toyota, GM, Sharwoods, Jolly Green Giant, Bacardi, Puff, AOL, BMW, and many others. It conserves its well-liked, concise format. It includes several well-known blunders from previous editions have been replaced in order to update the lessons learned.

国际商务误区 Blunders in International Business 下载 mobi epub pdf txt 电子书