The Tipping Point pdf epub mobi txt 電子書下載2025

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出版者:Little, Brown

作者:[加拿大] 馬爾科姆·格拉德威爾

出品人:

頁數:279

译者:

出版時間:2000-02

價格:USD 25.95

裝幀:Hardcover

isbn號碼:9780316316965

叢書系列:

圖書標籤:

原版
Sociology
Malcolm_Gladwell
英文原版書
英文原版
Gladwell
tipping
point
社會學
流行病學
行為改變
網絡效應
病毒式傳播
群體心理
影響力
創新擴散
關鍵人物
突破點

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具體描述

The Tipping Point is that magical moment when an idea, trend, or social behaviour crosses a threshhold, tips, and spreads like wildfire. Just as a sick individual in a crowded store can start can epidemic of the flu, so too can a small but precisely targeted push cause a fashion trend or the popularity of a new restaurant to take off overnightor crime or drug use to taper off. Gladwell has explored this theory to great acclaim in several articles in The New Yorker. Here, he shows how very minor adjustments in products and ideas can make them more likely to become hugely popular. He reveals how east it is to cause group behaviour to tip in a desirable direction by making small changes in our immediate environment. The Tipping Point contains a profoundly hopeful idea that people will embrace for its sense and simplicity: one imaginative person, applying a well-placed lever, can move the world. Examples are recognizable: in the New York subways, removing graffiti caused a dramatic reduction in crime; a specific hip group of teenagers wore Hush Puppies and suddenly sparked a national craze. This is a book that should be read by everyone in business, politics, marketing, advertising, and anyone interested in trends, fashion, fads, policy making, and human behaviour. In other words, all of us.

著者簡介

Malcolm Gladwell is a United Kingdom-born, Canadian-raised journalist now based in New York City. He is a former business and science writer at the Washington Post. He has been a staff writer for The New Yorker since 1996. He is best known as the author of the books The Tipping Point: How Little Things Can Make a Big Difference (2000), Blink: The Power of Thinking Without Thinking (2005), Outliers: The Story of Success (2008) and David and Goliath: Underdogs, Misfits and the Art of Battling Giants (2013)..

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評分☆☆☆☆☆

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評分☆☆☆☆☆

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