圖書標籤: 原版 Sociology Malcolm_Gladwell 英文原版書 英文原版 Gladwell tipping point
发表于2024-12-23
The Tipping Point pdf epub mobi txt 電子書 下載 2024
The Tipping Point is that magical moment when an idea, trend, or social behaviour crosses a threshhold, tips, and spreads like wildfire. Just as a sick individual in a crowded store can start can epidemic of the flu, so too can a small but precisely targeted push cause a fashion trend or the popularity of a new restaurant to take off overnightor crime or drug use to taper off. Gladwell has explored this theory to great acclaim in several articles in The New Yorker. Here, he shows how very minor adjustments in products and ideas can make them more likely to become hugely popular. He reveals how east it is to cause group behaviour to tip in a desirable direction by making small changes in our immediate environment. The Tipping Point contains a profoundly hopeful idea that people will embrace for its sense and simplicity: one imaginative person, applying a well-placed lever, can move the world. Examples are recognizable: in the New York subways, removing graffiti caused a dramatic reduction in crime; a specific hip group of teenagers wore Hush Puppies and suddenly sparked a national craze. This is a book that should be read by everyone in business, politics, marketing, advertising, and anyone interested in trends, fashion, fads, policy making, and human behaviour. In other words, all of us.
Malcolm Gladwell is a United Kingdom-born, Canadian-raised journalist now based in New York City. He is a former business and science writer at the Washington Post. He has been a staff writer for The New Yorker since 1996. He is best known as the author of the books The Tipping Point: How Little Things Can Make a Big Difference (2000), Blink: The Power of Thinking Without Thinking (2005), Outliers: The Story of Success (2008) and David and Goliath: Underdogs, Misfits and the Art of Battling Giants (2013)..
看世界的另外一個角度
評分看世界的另外一個角度
評分其實很震撼的。看完瞭以後很有激情。這本書對於公關、營銷和商業都是十分重要的基礎。應該是一本必讀。
評分看世界的另外一個角度
評分其實很震撼的。看完瞭以後很有激情。這本書對於公關、營銷和商業都是十分重要的基礎。應該是一本必讀。
引爆点-Malcolm Gladwell 这本书结构看起来很简单,典型的德国哲学家黑格尔"三段式",即“认为一切发展都经历三个阶段,即发展的起点(正题),对立面的显现(反题),对立面的统一(合题)。反题否定正题,合题否定反题,合题是否定之否定。黑格尔把三段式作为论证其客观...
評分《引爆流行》中的“个别人物法则”、“附着力因素法则”、“环境威力法则”很好地解释了流行潮发生的原因。 我尝试着用这三个法则分析了一下“超女”的流行: 个别人物法则:通过组织“超女”们的fans,使“超女”成为联系员。 附着力因素法则(事物传递的信息):用PK、女...
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評分过去读过一次,觉得还好而已。有一些不错的点子,不过毕竟这么老的书了。。。。看完后推荐Dan and Chip heath的switch和Made to stick,有更深层次的讨论和更详细的例子。 ============================================== 传播的媒介(人): super connect...
The Tipping Point pdf epub mobi txt 電子書 下載 2024