图书标签: 商业 创新 创业 innovation 互联网 biz NewBooksNetwork GeoffreyMoore
发表于2024-12-25
Dealing with Darwin pdf epub mobi txt 电子书 下载 2024
Bestselling author Geoffrey Moore shows companies how to rise to the challenge of natural selection—and master their own evolution
Geoffrey Moore is one of the most respected and bestselling names in business books. In his widely quoted Crossing the Chasm, he identified and addressed the greatest challenge facing new ventures. Now he's back with a book for established businesses that need to learn how to adapt—or suffer the slow declines into marginalized performance that have characterized so many Fortune 500 icons in recent years.
Deregulation, globalization, and e-commerce are exerting unprecedented pressures on company profits. In this new economic ecosystem, companies must dramatically differentiate from their direct competitors—or risk declining performance and eventual extinction. But how do companies choose the right innovation strategy? Or overcome internal inertia that resists the kind of radical commitments needed to truly set the company's offers apart?
Illustrating his arguments with more than one hundred examples and a full-length case study based on his unprecedented access to Cisco Systems, Moore shows businesses how to meet today's Darwinian challenges, whether they're producing commodity products or customized services. For companies whose competitive differentiation to the marketplace is still effective, he demonstrates how innovations in execution can help boost productivity, whether a company is competing in a growth market, a mature market, or even a declining market. For companies in danger of succumbing to competitive pressures, he shows how to overcome inertia by engaging the entire corporate community in an unceasing commitment to innovate and evolve.
For any business competing in today's eat-or-be-eaten economic jungle, this groundbreaking guide shows not only how to survive, but also thrive.
杰弗里·摩尔 高科技营销魔法之父,硅谷战略与创新咨询专家。他所创立的关于技术产品生命周期的定律,被称为新摩尔定律。他的研究以公司盈利的关键点“销售”为切入点,把精力都集中于公司的生存和发展上。摩尔是鸿沟咨询公司的创始人,同时担任一些声名显赫的商业领袖(如思科的CEO约翰·钱伯斯)的私人顾问,帮助高科技公司化解企业策略和营销方针上的危机,惠普、微软、甲骨文等公司都是摩尔的客户。他的著作已经成为哈佛、斯坦福等许多商学院的必读书。
The context is heavy and a little bit boring for me, innovation is a hard concept to be explained, i suppose the first 4 chapters are fundamentals, i lost a bit of interests after that, still a good read at times.
评分太难看了....讲了十四种创新,但是都是蜻蜓点水,完全在套一些概念...
评分The context is heavy and a little bit boring for me, innovation is a hard concept to be explained, i suppose the first 4 chapters are fundamentals, i lost a bit of interests after that, still a good read at times.
评分太难看了....讲了十四种创新,但是都是蜻蜓点水,完全在套一些概念...
评分太难看了....讲了十四种创新,但是都是蜻蜓点水,完全在套一些概念...
一旦创新创造了产品的差异性,它就为企业带来诱人的经济回报。 创新的第三个目标是提高生产率。 “核心”一词,被我们用来形容能够带来差异化的创新。 创新类型模型可以让你致力于特定的差异化向量来赢得与竞争对手的决定性差距。 ·颠覆性创新:产品或服务在市场上第一次出现...
评分什么是“伟大的公司”? 贾晋京 电影《加勒比海盗3》中,周润发扮演的啸风船长是剧情的关键,因为他的手中掌握着通往“世界尽头”的航海图,那里藏着海盗船长们全部的希望。尽管啸风船长不是电影的主角,但他却是剧中主要人物们联合、背叛、远航、激战的原因,没有得到航海图...
评分谢谢jack的推荐,准备一本本读下来:http://www.douban.com/note/166981853/ 1 基本原理: *稀缺性刺激创新-->顾客对创新的偏好形成自然选择-->新生代会在较上一代更高水平上重新展开竞争-->公司只有不断“进化”才能避免被淘汰。 *差异化 = 价值创造 *应对创新与惯性:从外围...
评分一旦创新创造了产品的差异性,它就为企业带来诱人的经济回报。 创新的第三个目标是提高生产率。 “核心”一词,被我们用来形容能够带来差异化的创新。 创新类型模型可以让你致力于特定的差异化向量来赢得与竞争对手的决定性差距。 ·颠覆性创新:产品或服务在市场上第一次出现...
评分Dealing with Darwin pdf epub mobi txt 电子书 下载 2024