Positioning pdf epub mobi txt 电子书下载 2025

☆☆☆☆☆
简体网页||繁体网页

Al Ries

McGraw-Hill

2000-12-13

213

GBP 7.99

Paperback

9780071373586

图书标签: marketing 商业市场营销 positioning 广告营销品牌 Marketing

喜欢 Positioning 的读者还喜欢

下载链接在页面底部

点击这里下载

facebook linkedin mastodon messenger pinterest reddit telegram twitter viber vkontakte whatsapp 复制链接

想要找书就要到小哈图书下载中心

qciss.net

立刻按 ctrl+D收藏本页

你会得到大惊喜!!

发表于2025-01-22

Positioning epub 下载 mobi 下载 pdf 下载 txt 电子书下载 2025

Positioning pdf epub mobi txt 电子书下载 2025

图书描述

在线阅读本书

Positioning, a concept developed by the authors, has changed the way people advertise. The reason? It's the first concept to deal with the problems of communicating in an overcommunicated society. With this approach, a company creates a 'position' in the prospect's mind, one that reflects the company's own strengths and weaknesses as well as those of its competitors. Witty and fast-paced, this book spells out how to position a leader so that it gets into the mind and stays there, position a follower in a way that finds a 'hole' not occupied by the leader, and avoid the pitfalls of letting a second product ride on the coattails of an established one. Revised to reflect significant developments in the five years since its original publication, Positioning reveals the fascinating case histories and anecdotes behind the campaigns of many stunning successes and failures in the world of advertising.

点击链接进入中文版：

定位

Positioning 下载 mobi epub pdf txt 电子书

著者简介

图书目录

Positioning pdf epub mobi txt 电子书下载

想要找书就要到小哈图书下载中心

qciss.net

立刻按 ctrl+D收藏本页

你会得到大惊喜!!

用户评价

评分☆☆☆☆☆

positioning yourself应该放第一章。

评分☆☆☆☆☆

营销最经典的一本书了。很多广告巨擘的案例四两拨千斤。归根结底就是在市场上找到自己最特殊最不可或缺的位置在受众心中建立，巩固起来。我读的意义是什么的?我想的是可以用来market的不仅是产品还可以是人格魅力。在人群里你想以什么样的形象出现便以什么样的方式经营。如果你真的建立起那样的形象继续做下去那是自己认真努力;如果违背了自己其实的样子那是"人设"。期望我自己可以找到自己的位置。将来工作后读它可能会对市场，工业界有实际的认识。

评分☆☆☆☆☆

感觉下一本就是国富论了 T-T

评分☆☆☆☆☆

关于“in the minds of prospect”20年前的教科书，当作案例集来听听

评分☆☆☆☆☆

简明扼要上手感一样好的小书。