Donald A. Norman is Professor of Computer Science at Northwestern University and cofounder of the Nielsen Norman Group, a consulting firm that promotes human-centered products and services. His books include The Design of Everyday Things, Things That Make Us Smart, and The Invisible Computer. He lives in Northbrook, Illinois.
Did you ever wonder why cheap wine tastes better in fancy glasses? Why sales of Macintosh computers soared when Apple introduced the colorful iMac? New research on emotion and cognition has shown that attractive things really do work better, as Donald Norman amply demonstrates in this fascinating book, which has garnered acclaim everywhere from Scientific American to The New Yorker . Emotional Design articulates the profound influence of the feelings that objects evoke, from our willingness to spend thousands of dollars on Gucci bags and Rolex watches, to the impact of emotion on the everyday objects of tomorrow. Norman draws on a wealth of examples and the latest scientific insights to present a bold exploration of the objects in our everyday world. Emotional Design will appeal not only to designers and manufacturers but also to managers, psychologists, and general readers who love to think about their stuff.
这本书的写作方式是那种,有个理论观点,围绕观点举例子和论述的感觉。 没有前一本好。 我觉得是因为积累不够厚,书却厚啦。 要是变薄一点,便宜点,就是力荐了。
評分公司刚刚有了这本书,所以才开始看,一进入我就被吸引了,因为书最开始的几张插画,特别有意思,网上找了图没找到,下次手机拍下来,给大家看看... 呵呵,刚开始看,描述确实有些啰嗦,一些话绕来绕去的也不是很理解,大概跟个人水平有关,例如认知,情感,情绪等等,专业性的心理性词汇读上去...
評分从前看《情感化设计》,对于其中所说设计的三个水平——本能的、行为的和反思的,当时尚有些懵懂。 本能和行为的还好理解,设计要好看,要好用。可反思呢?虽然诺曼举出了一些反思水平设计的优秀例子,可还是觉得它们离我太遥远。 今天看一些写苹果的文章,突然想到苹果就是...
評分诺曼的这本新作虽然不可能想他的第一本书《设计心理学》那样具有指导性。没有写出什么太多超越前著的贡献,但还不失为一本行为交互方面的参考资料。 译者根本就不配给这本书翻译。与书宣说的理论讽刺的是这位“学者先生”仅仅把他当作一份普通工作,没有感情,并极其不负...
評分在《情感化设计》一书中,作者以本能、行为和反思这三个设计的不同维度为基础阐述了情感的重要性。 情感在很多情况下,影响了我们的决策。 我朋友最近一直在反复的看payeasy的广告,为之着迷。payeasy是全台最大的女性购物网站,但它的广告却没有赤裸裸的展示与网购相关的内...
記轉專業狗幾近於無的專業精神
评分#Don Norman #design #HCI 必讀書
评分it's all about seduction
评分#Don Norman #design #HCI 必讀書
评分part I還不錯,後半部分感覺不太好。
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